How To Measure SEO ROI 📈

Are you wondering how to measure SEO ROI? If you do SEO, you need to know how profitable your campaigns are. Are your SEO campaigns driving traffic to your website? Is that traffic resulting in sales? All these questions need to be answered as part of analyzing your SEO efforts and results. And that’s where…

Top 7 SEO Myths & Misconceptions 🤔

There are many SEO myths and misconceptions that most of us take at face value. After all, SEO is such a complex subject that sometimes it gets difficult to know what is true or not. Concepts like E-E-A-T, the skyscraper technique, entity SEO and other complex tactics confound professionals, to the point that you don’t…

What is YouTube SEO? – A Quick Guide

Did you know that video search results are fifty times more likely to rank organically in Google when compared to text-based results? In Google search results, you’ll find videos mostly from YouTube. So, your videos need to be there. But what is YouTube SEO and how does it work? In this article, we’ll discuss this…

Useful Google Search Operators In 2023

Even if you’re not an SEO expert, you probably have heard of Google’s search operators. These operators allow you to expand on and filter your search terms, by selecting specific results and keyword combinations. In our opinion, these operators can be useful not just for SEOs, but for every person who uses Google to find…

What is Anchor Text in SEO? ⚓

SEO has a lot of “secrets”. There are no exact hacks into achieving success on Google results, but relatively minor details can make a big difference when optimizing your website or a client’s. One of these secrets is what is anchor text. But what is anchor text in SEO? It can affect your internal and…