It’s hard, isn’t it?
You’re so focused on your clients marketing, making sure that they get what they’re paying for, that, well…your marketing falls to the wayside. It’s just hard to find the time.
But, don’t worry, finding time just got a whole lot easier.
Blogging is key to your Agencies marketing success – if you’re not sure why read on to find out – and this article just took the sting out of creating content for it.
In this post, you’ll find at least one year's Digital Agency blog post ideas you can use right now. All you have to do is choose a type of post, then write content that fits it.
Nothing else. No strings attached.
So, if you want to supercharge your content marketing, without having to come up with any ideas for blog, you’re in the right place.
What You’ll Learn
In this article you’ll learn:
- Why Your Agency Needs A Blog
- 52 Blog Posts That Are Proven To Attract, Engage And Retain Clients
- How To Become A Thought Leader In Your Niche
- Proven Articles You Can Follow To Slash Your Content Creation Time
If all of that sounds good to you, go ahead and read on. But I’d recommend bookmarking this post, because it’s a long one.
Oh, and I say at least a year's worth of content because if you only manage one idea for each topic, you have one post a week for a year. But, the more ideas you come up with for each topic, the more content you can use. Winner.
But first, let’s answer a pressing question…
Why Does Your Agency Need A Blog?
There are four important reasons your agency needs a blog, which you can read about below. But, if you’re already sold on why you need a blog (or already have one) you can click here to jump to the content ideas.
Reason #1: To Keep Existing Clients
Keeping your current customers is as, if not more important than, getting new ones. And having a content-filled blog is the ideal way to do it. Why?
Because showing that you’re consistently involved, and innovating, in your niche can be the difference between a client staying with you, or heading to a more forward thinking agency.
Let’s look at an example.
Go Fish Digital pride themselves on their backbone of “Thought Leadership, Applied”. And, if you head to their blog, you can see all of their thought leadership posts…
At least once a week they’re sharing innovations and thought-leader ideas about the industry. Whether that’s about: Search Marketing, Social Media or Online Reputations.
And, the blog posts themselves come from their staff, like Bill Slawski who also runs the SEO by the Sea blog.
This shows to an existing client that they’re always pushing to deliver on what they’re doing in-house. That their staff are always growing and innovating and pushing in their field. And, that they’re going to get what they’re paying good money for.
It’s also a great resource to direct your current clients to when they have any questions or queries, too. Making it an all inclusive services.
Reason #2: To Get New Clients
As important as it is for you to keep your existing customers, you're still going to want to get new ones.
Your blog is your trademark content. It’s the feel of your brand. It’s the face behind the logo, as it were. And if someone comes along and sees your content, and likes your brand, they’re going to be much easier to convert.
Let’s see this from a few different angles…
Ryan Stewart, of the Webris Agency, used Guest Posting as an integral tool for growing his agency.
Now, while this link building tactic is great for Search Engines, it doesn’t do much for the humans who have to click the link. But, having a blog on your agencies site can do wonders to capture those potential clients who do click through.
They see his blog post on a site that they like that answers one of their major questions:
Then they click through to his agency site and see he has a blog that answers even more of those questions:
And they feel like they’ve stumbled on to someone brilliant. They may only join the mailing list. They may only want your push notifications. But, if you capture enough people with good content, you’ll find yourself with a new customer.
There’s also the SEO Benefits of generating new leads. You’d do it for your clients, so why not it for yourself, too?
Let’s say I’ve heard about link building for the first time. I’d search along these lines:
And, like most people, I click on the top link because I trust Google implicitly (or that’s just what normal, non-marketing, people do):
That takes me to a page that is up to date, answers my question (there or there about) within a second or two and they even mention business owners at the bottom of the page.
The chances of me paying attention here – reading the content and wanting to find out more about the company who wrote it – is pretty damn high right now. I might even get an audit from them, just to see how much working with them would set me back.
And these are just two ways you can use your blog to get new clients. There are tens, if not hundreds, more ways to do it too, just using your blog.
Reason #3: To Up-Sell Your New Services
You’ve just seen how having a blog can show your existing and potential clients how: innovative and forward thinking you are. Now, you can combine all three to get them to buy your brand new services, too.
Every day Search – and marketing in general – changes. There’s every chance that people outside of your industry aren’t up to date.
Let’s say you’ve seen an increase in how Social Media converts for clients in your industry. And, you know how to get results. But, many of your clients don’t have your social media package.
You can blog about the benefits of Social Media on SEO and let your clients know that, now, you do have a social media package that they could be part of.
Also, you can be strategic with this and, if you have a new service launching in the next few months – let’s say you know in April but it’s not launching until September – you can start posting more content around that topic, and then use it to upsell to your clients at the time of launch.
Reason #4: To Position Yourself As A Voice
This is great if you want to be the head of your agency and become a thought-leader, or a pioneering voice, in the field you specialise in (be it SEO, or Medical Marketing or wherever you sit).
“You’re only one piece of content away from what you want to happen, happening”
And by consistently sharing content – especially through blog posts – you’re able to keep chipping away at becoming a heard, much loved, voice that cuts through the noise in your niche.
I mean, just take a look at Brian Dean:
He’s built an entire personal brand – that has in turn grown his company, Backlinko – through consistently blogging about SEO.
This has allowed him to create an agency where people come to him to buy services, instead of him trying to sell himself.
All he has to do is create good content, over and over again, which appeals to his audience. Then he just cashes in.
There’s no shortage of opportunity to become a voice in SEO (or marketing) either, so why not take your chance?
Your 52 Digital Agency Blog Post Ideas
In this section, you’re going to get 52 of blog topics that you can use on your blog to get big results. And, you’ll never have to think of blog ideas again. Let me explain a little how this is going to work…
First, you’re going to see a headline, that looks like this:
[Number] Ways To Get [Result] By [Action]
The words in the square brackets [like this] can be substituted for anything you feel fits there. For example:
10 Ways To Get More Traffic By Link Building
3 Ways To Get More Facebook Likes By Boosting Your Post
8 Ways To Be More Productive By Using Free Tools
Or, you’re going to see a style of post, like this:
Create A Competition
These are topics, or actions, that are really intrinsic to your agency and need a little more thinking. But, are still insanely easy to run.
Secondly, you’re going to see a description of posts like this. And, information on how to write the post – no matter what you choose – for the best effect. For example:
[Number] Ways To Get [Result] By [Action]
These topics work best when used to add or remove something from your reader's life. For example, how can they add more money to their back pocket, or take away stress from their day?
Finally, you’ll see example posts you can read and use as templates for your own content. These are the best, easiest to replicate in style, posts you can follow and use.
Thought Leader Posts
If you want to be a stand-out voice in your niche, these are the types of topics you should be thinking about writing.
#1: What I Think About…
As a thought leader, you should have your ear to the ground and be aware of the latest revelations. So, what’s new, and what do you think about it?
Try taking a quote, an industry idea, or significant change, and writing your content around it.
For example, Gary Vaynerchuk (from the earlier quote) wrote this post when Instagram changed their logo:
And it got a lot of engagement when it was first posted on his site and when it was later moved to Medium.
For this one you just have to speak your mind and let people know what you think. Occurrences like this happen every day, so go to town and share what you think.
#2: [He/She/They] Said This, But Is It True?
There are other voices in your niche that people are listening to. But, do you agree with them? Let everybody know.
Neil Patel did this perfectly when he wrote about Guest Blogging. In the wake of Matt Cutt’s exclaiming that Guest Blogging was dead as an SEO strategy, he wrote a post all about it:
And, the post is still getting comments almost two and a half years onward. If you can speak your mind, and back it up with evidence, you’re onto a winner.
#3: How [Company] Got [Result]
Whether your agency is your niche, or you work in a particular niche with your clients, there are always companies that do well and those that fall flat on their face.
Highlight why you think either outcome happens.
You could look at this from lots of different angles based on what’s happening in your niche at this time, too. If your agency is focused on retail companies, for example, you could write stories like:
- How Nike Firing Their CEO Lead To Better Female Engagement
- How Dr. Martens Reinvented Hipster Footwear Marketing
- How Levi’s Jeans New Campaign Make Them $15,000,000 In One Week
I’ve completely made these up, but you get the picture. Find a big name people love. Dissect what they did. Put your spin on it.
#4: Why A New Topic Is Good Or Bad
Something new in your niche? Explain why you think it’s a good or bad idea.
Let’s look at one topic from both angles, Facebook Boosted Posts. It’s not new now, but time-warp with me for a second.
There are an entire group of people who hate Facebook Boosted Posts. They think Good Advertisers don’t use them, and they don’t need them. Like 3q Digital write here:
But, there are also people who believe that they're a good idea. Like this guest poster at ProBlogger wrote:
Choose your side. Prepare for battle.
#5: [Company] Just Did [This], Here’s Why It Doesn’t Matter (Yet)
Did someone just make a change in your niche? Tell everyone about why they shouldn’t give a crap, yet.
Bill Slawski does this a lot over on SEO by the Sea. Google file for Patents all the time and he writes about it, explaining the possible implications, but why you don’t need to get worked up yet.
#6: An Open Letter To…
Letters are fun and can be written to anybody. Got a bone to pick with your former self? Want to tell an industry leader to shove his ideas up his ass? You’re in the right place.
I’m going to jump out of the industry and back to my homeland of England for this one. In the middle of the EU Referendum period, University Professors wrote an open letter to voters. Now, I’m going to avoid taking a stance here because it doesn’t matter in the realm of this article. But, it’s a good example of an open letter you could write…
#7: Here’s What I Learned At [Event]
As an agency leader it’s a good idea to attend events – either personally or virtually. And, your blog is the perfect place to document what you learned while you were there.
For example, here’s a neat little post from the Equator Agency from what they learned at the Brighton SEO Event:
#8: Does [Blank] Really Impact [Blank]?
You’ve spent your time in the trenches. You know what works and what doesn’t. Talk about your experiences.
#9: Pick Out A Liar In Your Industry
Okay this one sounds harsh. And, it is. If there’s someone in your field you don’t agree with, you can go right ahead and tell them and galvanize an audience in the process.
For example, take a look at this post from the Fitness Industry. Bret Contreras has had enough of Charles Poliquin’s claims and he decides to take him to task…
You maybe don’t need to go full tear-down-everything-they-believe-in, but pulling someone up on their crappy claims can generate a lot of interest in your blog. And, new customers to boot.
#10: Take A Clear Stance On A Hot Topic
Being a voice means taking a side. Which side are you on, and why?
Here’s Ryan Stewart back again on why you need to stop selling SEO services:
Already disagree? I think you just found your first post.
#11: The SAQ Post
An SAQ post is a Should Ask Question post. What questions should people in your niche be asking?
If you feel people are looking at a problem from the wrong angle, or they need a new point of view, here’s you chance to share it.
In this post, the User Testing Blog posed 71 questions that marketers should be asking for better results. If that doesn’t get your creative juices flowing, I don’t know what will.
Transparency is important in Branding nowadays. Clients like working with real people, with real lives, who they can connect with.
In House, posts can let people in through the front door of your agency and show them the back of house goings on. And, make you much more accessible.
Here’s how to do it…
#12: Let A Staff Member Write A Post
The best people to showcase your agency? Your employees. If they’re engaged and motivated, they’ll love your brand. Making them perfect ambassadors.
Now, what’s on their mind is pretty unique, but ask them what they’re interested in and if they want to write about it.
It’s honest. It’s real. And, it’s a brand builder. Use it.
#13: This Year’s Goals
Transparency can come through making an open commitment to your customers, too. So why not share what you want to achieve for them, and for you, on your blog?
The Groove HQ blog is built entirely on this concept. Their goal is to make $500,000 a month in monthly revenue. And their blog documents every step of the way.
Or, if this doesn’t work for you, take the Nokia approach and just share everything you want to achieve.
#14: What We Learned From [Time] Doing [Activity/Job/Test]
These posts are excellent. They give your customer a huge insight into your life. And, you can share some valuable, raw and real, takeaways with them too.
I once wrote a post like this called, What I Learned From Writing 325,000 Words In 12 Months, Becoming A Professional Blogger & Building A $3,500 Per Month Business. It went down a storm:
What have you been working on the last week, month, quarter or year that you can share with people?
#15: A Day In The Life Of [Blank]
This is one of those articles that screams branding. Can people see exactly what happens with one of your employees every single day?
Show your clients a day in the life and, not only will they connect with you, they’ll see where they’re spending their money too.
Or, ake the Buffer approach and show people who do that job what they should be doing with their time.
Either way, it’s a value adding blog post.
#16: How We/I Use [Blank] To [Get Result]
Got a process that’s unique to your business? Share it so your clients, or audience, can get results too.
Matthew Woodward often does this with his favourite tools, like how he uses IFTTT (If This Then That) to automate his workload:
#17: Case Study: By [Doing This] We Saw [Improvement]
Case studies on your own clients, or side projects, are fun to engage people and provide value.
Canva teamed up with BuzzSumo to create this epic post about how images help people get results. And, even if they’re not always their own pictures, it still fits perfectly with their bottom line.
#18: [Number] Habits Of [Your Agency] Employees
Habits posts are a staple, and people still like to read them. What does it take to work at your agency? Let the world know.
Here’s a great post from The Muse to give you some ideas.
How To Posts
How To posts are one of the mainstays of the internet. If people are searching, they’re often trying to solve a problem.
But, like Jon Morrow over at Smart Blogger points out, most How To posts, well…suck. Because the original versions have all been done, to death.
So with your How To posts I’d recommend you either show one of these three aspects:
- How to do it differently: Show an unorthodox way to achieve a result. Do you know how to use crossword puzzles to get more YouTube traffic? Write about it.
- How your agency does it: Show how you do it, with your mark, in house. So it can be seen in action and working well.
- How to solve a new problem: You can outdo the old posts by using speed to get to a new issue. Got a client sticking block that only you know how to solve? There’s your post.
Other than that, you can still tackle any subject you want, just be sure to attack it from one of these angles.
#19: How To [Blank] Like [Blank]
People are aspirational and they have heroes. In this post you can show them how to be exactly like their heroes.
Here’s an excellent example of this. How would you like to sell your products and services like Steve Jobs? Well, by reading this post from Copyblogger, you can.
Written in 2011 this post still offers value. Because Apple are a giant, Steve Jobs is a legend and people want to sell more products. It’s even generated a big discussion in the comments and lots of social shares:
The question you need to ask is, who do your customers care about, and how can they be like them? Here’s a few off the top of my head examples to get your juices flowing:
- How To Present Like Tony Robbins
- How To Brand Like The Yankees
- How To Build Links Like Brian Dean
If you’re not sure, just go ahead and ask them, what’ve you got to lose?
#20: How To [Blank] From [Desirable Location]
Not everyone likes working from the office. I’m sat here in my bedroom, looking at an iMac, quite happy with the choices I made that took me here. Can you offer a better solution for people for their lives?
As an agency, this may feel a little out of your area, but this doesn’t just mean, How To Work From Paradise, style posts. Here’s a more practical example.
Check out this WikiHow article on How To Blog From Your Smartphone.
It’s a simple concept but it solves a big problem for a client or customer who really needs to manage their content on the move. And, there are a few more variations you could look at to.
Do you outsource? How to hire new employees from your sofa. Do you sell on social media? How to sell products from Instagram.
Be creative and find a new way of tackling an old problem.
#21: The One Secret To [Blank]
If you’ve paid attention to the 20th and 21st centuries for more than say, like, 45 seconds, you know that everyone is looking for that one pill, or key, or cheat code, that will help them unlock a better life. So, give it to them.
Posts like these work well when it’s a big sticking point. For example, in this post about leadership from Inc.
They don’t just show you how to be a leader; they show you how to be a great leader. That’s a big change for someone who wants to lead in their company.
And, what’s the secret? Well you’ll have to read it to find out. Then you can find your own secrets to share with your clients and customers.
#22: How To [Blank] and [Blank]
Do you remember when you were a child and your parents said, “You can’t have your cake and eat it too”. Well, now you can show people exactly how they can do that.
Take a look at this article from Bidsketch, where they show you the real online dream of how to work less and earn more.
Are there any issues in your niche, or that your agency can solve, where your client can have the best of both worlds? If so, get it written and get it published.
#23: How To [Blank] With/Without [Blank]
These posts are some of the best How To posts in the world. You can simplify someone’s life in the time it takes to read one blog post. How wonderful is that?
Now the key here, as I mentioned earlier, is to do this differently and show a new angle. Instead of sending you to a blog post for this one, here’s a great example from Tim Ferriss on How To Peel Eggs Without Peeling Them:
See how it’s different to any other article on How To Peel Eggs? That’s what you need to aim for.
#24: The New Way To [Achieve Something]
Industries are every changing. And, you need to stay at the top of your game. By showing people how to tackle an old problem in a new way – like in the example above – you’re going put yourself in a good position to generate a ton of new leads.
Or, if you’re speedy, you can write a brand new guide based on a concept people haven’t got to grips with yet.
One of my favourite examples of this comes from the Retail Industry. Folding clothes can be time-consuming and annoying. So, how can you fix it? With this new folding technique that lets you do it in two seconds:
Again, you may think this is out of the remit of your agency, but is it? If it’s something your clients care about, then you should definitely share it. You might just be the first people to bring it to their attention.
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#25: How To [This] As A [Type Of Person]
What kind of person is your ideal client? Is she an introvert? Is she an extrovert? Is she a do-it-yourself businesswoman or is she a team leader who likes to delegate? The variations could really be endless.
But by writing articles focused on how she operates can strike an emotional chord and engage her.
This post from Reelseo, about how to be a video marketer as an introvert, is a perfect example.
Products and Tools
#26: The Tools We Use To Run Our Agency
Posts like this go down well for a few reasons.
Firstly you show people more about your agency and what you do on the day to day. Secondly, you provide solutions to readers with problems. And, thirdly, you’re able to connect with all of the brands of the tools you use.
Take a look at this example post from Stencil (formerly ShareAsImage):
It’s not just an insightful post that provides value. It’s also a traffic magnet. Just look at how many social shares this one post got:
Impressive, right? Sounds like it’s time to dig through your toolbox and share some of what you’re using.
#27: Review A Product Your Clients May Want
Think there’s a product your customer – or other people in your industry – may be dying to get their hands on. Why not review it and tell them if they’re spending their money wisely?
I may be bias, but this is a great review template to help you put together your product review.
#28: [Number] Products That Are A Waste Of Time
I’ll never forget the time a potential client asked me why blogging was better for his business than his subscription to the Yellow Pages.
Sometimes your customers are just out of the loop and aren’t looking forward; they only look backward. So, if there are some tools in your niche that people don’t need, why not share your thoughts about them?
A great example of this comes from Lifehacker. In this article, they point out products you don’t need to buy because you already have them in your home.
Are there any tools your clients don’t need because they already own the alternative? Or, are there any tools they need to get rid of because you’re doing it for them? Get writing about them.
#29: Here Are The [Number] Tools/Products Your Favourite [Type Of Person] Uses
Coming back to their favourite person/people in their niche, are there any tools they use that your clients could also use?
Here’s an example from Seth Godin to give you an idea:
Image based posts have a great potential for getting shared, engagements and just showing a slightly funnier side to you.
Let’s explore, shall we?
#30: Meme Collections
Memes are a great way for people to express themselves. They’re all over the internet, usually copyright free, and if all else fails you can create them yourself.
Take a look at this post from Fusion Yearbooks about the most accurate memes for teachers:
It shows some of the most relatable teacher memes, with a few witty comments underneath. Like this:
Think about the industry you work with and the day-to-day that they face. Think you can entertain them with it? You’ve got a perfect post.
#31: Helpful Infographics
Infographics aren’t as powerful as they used to be. But, they still make for good content that you don’t have to create yourself. Winner, right?
The best place for this is Pinterest. Go over there and search your topic and see what you can come up with, then put it back on your blog.
This blog post from Yesware just took a few simple sales infographics; they added their comments are them, and then they published the post. Simple and easy.
#32: Idea Posts
Do you appeal to a specific person who needs inspiration? If so, idea photo posts can be a great way to get their creative juices flowing.
In fact, this technique has become a mainstay on big blogs, especially in the design niche, like Canva’s Design School. They often show ideas in images, like this post about fonts, to provide inspiration…
Using beautiful imagery, like in the picture below, can also boost social shares. Wonderful.
Just because you’ve got a blog doesn’t mean you can’t harness the power of video, too. Here are a few ideas to help you tap into it.
#33: Compile Videos That Help Your Clients
Video round-up posts are great. You can put together great content – from the funny to the inspirational and the educational – and give it to your audience with a bow on top.
Just like this post from Entrepreneur that shows the essential TEDTalk’s they need to watch:
#34: Talk About A Video You’ve Seen
Seen a video worth talking about? Now’s your chance to break it down.
Take a look at this post from Search Engine Watch where they break down a video from Matt Cutts of Google.
Find a video people are talking about, or need to talk about, and weigh in on it. Straightforward and easy to do, right?
Curated Content Ideas
Content Curation – finding content around the internet and sharing it for people to read – is an often overlooked strategy. It almost feels like cheating because it’s not your content. But, if you can provide answers to people, they don’t care where it is.
So if you, or your customers and clients, are active in a particular field, or all care about a specific topic, you could create so much quality content here.
#35: This Month In…
What’s happened this month that’s worth people knowing about? Go out and read the major posts on your topic and see what’s worth sharing.
You can use literally anything your audience cares about. The posts don’t even have to be long, either.
Matthew Woodward has been doing his post, The Very Best Of Internet Marketing, for 34 months now, and it still gets a lot of engagement for no more than 600 words of content.
You can easily curate all of this content using RSS Feeds like Feedly, or see what’s trending on blogging platforms like Medium in your topic.
Small investment, big gain.
#36: Influencer Quotes
You may have seen these types of posts on some of your favourite blogs. They’re easy to curate, and you can even just ask someone for a quote if your need to.
Just take a topic in your industry and ask the big names what they think of it. Like, when we asked 45 experts to share their best SEO techniques on the blog:
It got a heck of a lot of engagement too. As well as 12 comments, there were 735 social shares too.
#37: Interview Influencers
There is almost always an influencer in your niche looking to promote a product. Why not do a simple value exchange where you interview them on your blog?
Instead of showing you a site that has an interview on it – I mean, you’ve seen an interview before, right? – I’m going to suggest you read this post about how to interview influencers, from getting the interview through to asking questions and what to do afterwards.
#38: DJ Some Of Your Old Content
When I bought Ryan Holiday’s book, Growth Hacker Marketing, I was surprised to find out that it had started as a short article on his blog. Then grew to a longer one. Then an eBook. And then a fully published, international, print book that’s now sitting next to me as I type.
But you’d be surprised how often this happens. It just takes a little DJing. What do I mean?
In the same way that a DJ takes a song and remixes it, you can do it with your content. For example, this post from Gary Vaynerchuk started as video, then became an article, and swapped hands like that over and over again.
If you’ve said something before that’s no longer true, or, if there’s a point you’ve made in the past that’s even truer now, update the post and change it and reiterate what it is that you’re trying to get across.
It can start from a sentence, or it can be from a whole article. The choice is yours.
#39: Get Guest Posters
Want to increase the authority of your post and engage people? Look no further than getting people to guest post on your blog.
Ask people – industry professionals, up and comers, bloggers – and see if they want to speak on your agency blog. Trust me, there is always somebody.
#40: Answer A Quora Question
Quora is a great source of content ideas for you. People are asking questions about your niche all the time. Like seriously. All. The. Time. So, why not answer one on your blog?
Take one of the questions and craft an answer on your blog. Then, you can answer the question on Quora with your blog post and get some traffic, too.
Here's one answer I put on that turned into a Travel Blog Post:
#41: Create A List Of Must-Read eBooks
Reading lists capture attention, and though I’ve never been quite sure why, there is no doubting they’re effective.
You can do this from your must read books. The books your employees are reading based on different topics. Or, the books your clients need to know to get great results.
Here’s a great example from Magnet4Blogging that shows bloggers the books they need to read to get great results. Maybe you need to buy a couple too?
#42: Create A List Of Must-Listen Podcasts
As above, so below…
#43: Must View Slideshare Presentations
Slideshare is a great way to create content. And, if you have a customer or client base that likes presentation, you’re in luck.
Find all the best, relevant presentations for your audience and put them all in one post, like this from Hubspot:
And, because you can embed them into the blog post, your post becomes the resource and not the original SlideShare. Neat, huh?
#44: News Story Curation
Final one here. Is there industry news that your clients need to know about. Well, now’s the time to curate it and send it to them, via your blog.
Using a site like AllTop you can find the latest news stories in any industry and turn them into a blog post.
Other Post Types
#45: Write A Manifesto
Does your agency truly have a why? You know, that driver that gets you all out of bed every day? If so, share it with the world. It could be the best lead magnet ever.
It doesn’t need to be long. It just needs to be true.
#46: [Number] Mistakes That Stop You From [Desired Outcome]
People make mistakes every day that they’re not even aware of. Can you help them catch them?
Focus on mistakes that are fixable. For example, having a messy desk is fixable. Being short isn’t. See what I mean?
Here’s a great, slightly emotional, example from Forbes.
#47: Are You Safe From [Blank]?
Want to get someone’s attention? Ask them if they’re safe from something.
If someone walked up to you in the street and said, “Are you safe from burglars in your home?” chances are you’d feel some form of emotion. Like, why the hell does this guy think your home is at risk?
But you get my point. People care about their safety. And if you know about a problem, and have a solution, this kind of post can get them to pay attention.
You can word the title differently to fit your needs, like this one from SmallBizTrends.
#48: Did You Know [Blank] Is [Blank]?
This is a fun one to explain because you can either highlight someone’s fear, or play to their ideal situation, too. Let me give you a few made up examples to show you what I mean.
- Did You Know Dried Pet Food Is Killing Your Dog?
- Did You Know Being Positive Is Proven To Boost Your Income?
- Did You Know This SEO Agency Is Ranked #1 In America?
- Did You Know Your Audience Is Bored With Your Blog?
This may seem like a newspaper headline – and it is – but you can vary it fit what you need it to. Especially if there’s a startling fact. Like, how readers in India were surprised to understand their iPhone was doing this:
They even went the extra mile to provide the solution.
Think outside of the box and look at what’s going on in your niche and how you can use posts like these to get people interested.
#49: The Seasonal Post
The seasons aren’t just for retail sales and putting up the prices of drinks. You can use them to create stellar, engaging content for your audience, too.
Try to explain what life is like at your agency around the holidays. Or, explain how to prepare for a season in a business. Maybe you could try showing different trends that emerge based on the seasons. Perhaps it’s a new year's resolution your making. Damn, if you’re really stuck, you can just wish everyone a jolly good time.
#50: The Debater
It’s no secret that people like to use the internet to debate – Donald Trump, anyone? – and your blog can be the perfect place to start an open discussion about a topic.
Now, this can feel risky, but I’m not asking you to start a debate about something off brand. Instead, go to a place like the Inbound forum – or other industry forum – and find out what people are talking about.
Then you can move the conversation to your blog and post the question to your audience. You can even provide your side of the debate if you like, like this post from KISSmetrics:
#51: Challenge Post
Challenges can get people involved like no other kind of post. Remember the Ice Bucket Challenge? Or, the 22 Press Up Challenge? They took off like nothing else.
It doesn’t just have to be a challenge that other people take, either. You can take on your own challenge – like I have done in the post below – and let people follow along.
#52: Run A Competition
Competitions still work. Believe it or not, it’s a way engage lots of people still. Heck, as I type this, I’m entered in three or four blog competitions to win new themes and subscriptions to products.
The type of competition you run comes down to you. Maybe you have a spare access code to a tool. Perhaps you have t-shirts and agency memorabilia to give away. But, whatever it is…do it.
You can add subscribers to your list (if you have one). Generate lots of new leads. And, generate some buzz about your agency. It’s always a win.
Here’s a post to help you run an effective competition, from start to finish.
Wrapping It All Up…
Man, that was a big list of article ideas to write. Hopefully, you’ve found enough content to power you forward for the next year (at least).
Where are you going to start first?
What content ideas have you tried so far?
Let me know in the comments…
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