Imagine your site hidden from search engines. An SEO audit checklist can lift the veil: our guide shows you how to boost visibility, drive organic traffic, and lift conversions. You’ll learn every essential step—from technical tweaks to content quality checks. Ready to get started?

1. What Is an SEO Audit?

Think of an SEO audit as a deep dive into your site's health. It’s a detailed review of on-page elements, backlinks, crawl issues, and more. A SEMrush study found that 71% of online journeys begin with search. Spotting and fixing those obstacles can skyrocket your rankings and user experience.

Suggested Reading: What is an SEO Audit & How Can It Help Your Business?

2. SEO Audit Checklist: Essential Steps

Define Your Audit Goals

Setting clear, measurable goals comes first. Ask yourself what outcome you want: higher traffic, better rankings, or more leads? Link your targets to broader business aims. That way, every tweak backs your big-picture vision.

Some key benefits of an SEO audit include:

• Improved website visibility and credibility
• Increased organic traffic and conversions
• Enhanced user experience and engagement

Gather Essential SEO Tools

Tools are your audit toolkit; they guide every move. You’ll need keyword research apps, crawler checkers, and backlink explorers. Popular options include SERPed.net, Ahrefs, SEMrush, and Google Search Console.

Which tools suit your workflow and deliver the insights you need?

3. Analyzing Site Crawlability

Check Robots.txt File

Your robots.txt file guides search engines on what to crawl. A misplaced rule can block critical pages. Use Google Search Console to spot errors. Fix any missteps so nothing important gets left out.

Review XML Sitemap

A clear XML sitemap helps crawlers find every page. Generate one with a sitemap tool and submit it in Search Console. Keep it updated as you add or remove pages. That ensures your freshest content shows up in results.

4. Reviewing Site Indexation

Assess Indexed Pages

Check which pages search engines have indexed using site:yourdomain.com or Search Console. Missing pages could mean missed opportunities. Watch for thin content or errors that block indexation. Then map out fixes and track progress.

Fix Noindex and Canonical Issues

Noindex tags and canonicals can cause headaches if used wrongly. Run a scan with Ahrefs or SEMrush to find mishaps. Remove or adjust tags that hide vital content. Double-check every canonical link to keep pages from cannibalizing each other.

5. Examining On-Page SEO Elements

Audit Title Tags and Meta Descriptions

Titles and meta descriptions shape the first impression in search results. They need to be concise, descriptive, and enticing. Tools like Ahrefs or SEMrush can flag missing or duplicate tags. Then rewrite any bland entries so they grab attention.

Check Header Tags (H1, H2, etc.)

Headers organize content and guide both readers and search engines. Ensure each page has a single H1, followed by logical H2s and H3s. Scan for gaps or hierarchy mistakes. A clear structure improves usability and rankings.

6. Assessing Website Content Quality

Identify Duplicate Content

Duplicate pages dilute your SEO power. Use Ahrefs or SEMrush to spot repeating content. Consolidate or remove clones, then set up redirects as needed. Unique pages perform better in search and with readers.

Review Content Depth and Relevance

Blanket topics rarely do the trick anymore. Readers crave deep, up-to-date insights that answer their questions. Measure your content’s length, accuracy, and relevance. Then fill any gaps with fresh material or data.

7. Evaluating Technical SEO Factors

Test Site Speed and Performance

Slow pages frustrate users—and search engines don’t like them, either. Run tests on PageSpeed Insights or GTmetrix to find bottlenecks. Compress images, minify code, and leverage caching. Watch for improvements and repeat until performance is solid.

Audit Mobile-Friendliness

Over half of web traffic comes from mobile devices. Your site must adjust smoothly to smaller screens. Use Google’s Mobile-Friendly Test to catch layout or tap-target issues. Aim for fast loading and easy navigation on every device.

8. Backlink Profile and Off-Page SEO

Analyze Backlink Diversity

A variety of link sources boosts your authority in Google’s eyes. Check referring domains and link types in SERPed.net, Ahrefs or SEMrush. Look for gaps—local, industry, or guest post links might be missing. Then reach out to fill those holes with quality partnerships.

Identify Toxic Links

Low-quality links can drag your rankings down. Filter your backlink report to spot spammy or irrelevant domains. Disavow or contact site owners to remove harmful links. Staying vigilant keeps your profile clean and credible.

9. Measuring User Experience Signals

Review Core Web Vitals

Core Web Vitals track loading speed, interactivity, and visual stability. Use PageSpeed Insights or Search Console to get those metrics. Fix issues like layout shifts or slow interactions. Strong scores delight users and please search algorithms.

Test Mobile Usability

Broken menus or tiny buttons frustrate mobile visitors. Google’s mobile test flags these problems. Adjust font sizes and spacing for better touch targets. Small tweaks can lead to big gains in engagement.

10. Local SEO Audit Essentials

Verify Google Business Profile

A claimed and optimized Business Profile shows up in local searches and maps. Head into Google My Business, verify your location, and fill out every field. Photos, hours, and accurate contact info make you trustworthy. Don’t skip this step if you serve local customers.

Check Local Citations

Mentions of your NAP (name, address, phone) on directories must be consistent. Scan top local sites and industry listings. Fix typos or outdated info, then monitor over time. That consistency drives local search performance.

11. Tracking and Reporting SEO Progress

Set Up Analytics Tools

Without data, you’re guessing. Install Google Analytics and any other tools your team uses. Check that tracking codes fire on every page. Then build dashboards to watch visits, conversions, and traffic sources.

Monitor Key SEO Metrics

Hits, clicks, CTR, rankings, and bounce rates all tell a story. Decide which metrics matter most to your goals. Review them weekly or monthly to catch dips early. Regular monitoring helps you pivot or double down on successful strategies.

Frequently Asked Questions

What is an SEO audit, and why do I need one?

An SEO audit is a thorough examination of your website's search engine optimization to identify areas for improvement and opportunities for growth. You need an SEO audit to ensure your website is visible, credible, and user-friendly, which can lead to increased organic traffic and conversions.

How long does an SEO audit take to complete?

The time it takes to complete an SEO audit can vary depending on the size and complexity of your website, but it typically takes several days to several weeks to complete a comprehensive audit.

What tools do I need to conduct an SEO audit?

You will need a range of tools, including keyword research apps, crawler checkers, backlink explorers, and analytics software, such as Ahrefs, SEMrush, Google Search Console, and Google Analytics.

Can I conduct an SEO audit myself, or do I need to hire a professional?

While it's possible to conduct an SEO audit yourself, it's recommended to hire a professional if you're not experienced in SEO, as they can provide a more comprehensive and accurate audit.

How often should I conduct an SEO audit?

You should conduct an SEO audit regularly, ideally every 6-12 months, to ensure your website remains optimized and up-to-date with the latest search engine algorithms and best practices.

Further Reading: How to Perform a Comprehensive SEO Audit

Conclusion

An SEO audit checklist gives you a clear roadmap to boost your site’s search performance. Follow these steps to catch technical faults, polish on-page elements, and strengthen your link profile. Keep tracking your progress and adjust as needed. Start auditing now and watch your organic traffic climb.

The post The Ultimate SEO Audit Checklist appeared first on Serped.com.

We're all internet marketers here, right? As internet marketing professionals, we can probably agree that we a) have to juggle many more things than regular professionals (say, accountants), plus b) many of us work for ourselves, so we have that extra layer of having to be disciplined and to self-manage. Right now I'm going to outline the potential pitfalls of the internet marketing life, and how you can address each so that you can achieve the breakthrough in your business that you desire. Whether that goal is to get 10 more clients this year or it's a more concrete financial goal (like $10,000 / month), there are several (actually 7) habits that are probably getting in your way. Here they are, in order of their potential to hold you back.

Problem: “Shiny Object Syndrome”

Let me outline a scenario that everyone in internet marketing in any capacity has been through before. You pay money (sometimes big money!) for a plugin, piece of software, or educational system that you KNOW is the one, the one that is going to finally get you over the internet marketing hump (or at least, that is what the guy on the webinar said and you believed him because of his INCREDIBLE RESULTS). Finally, you are going to be able to quit your day job, or make that monthly income goal you've been striving for, or give you that “aha!” moment where everything falls into place. You know there is a bunch of other stuff just like this that you've paid for and haven't even tried, but you have a strong feeling. You NEED THIS THING. You throw caution to the wind and buy it. This is going to be the one that changes everything!

You get your login information. You log in and start watching the first video, or download the plugin / install it / start playing with it, and so on. You stick with this for a few days, and if you don't get the “INSTANT RANKINGS AND INCOME” that were touted in the sales letter (or webinar), your confidence starts to erode, and the questions creep in.

What if this system doesn't work? Is it just you? Are you doing it wrong? Why is it taking so much longer to see results than the guru said?

Then it happens. You open your email and there is an email from ANOTHER guru, saying that he or she has discovered the solution to (insert strategy here, from Facebook ads to list building to YouTube video creation, on and on, to infinity). You figure “well, I'm not seeing results with that other system, so what could it hurt?”

And the cycle starts over from the beginning. As internet marketers, we are constantly barraged with “experts” claiming they have cracked the code to success, and we are required to balance this distracting temptation with the actual need to stay updated with current tech updates and techniques, so we can't actually just unsubscribe to everything or go on “Internet Blackout,” much as we know this would probably help.

How do I know this is happening? I started considering this last year when I joined a well-known mastermind group. I was on one of the Q&A calls when I noticed something totally surprising: despite the high ticket price of this exclusive group, most of the questions being asked were answered in the training. I'm not talking about super secret strategies. I'm talking about things like “How do I run a WordPress installation?” or “What hosting do you recommend?”

Right then it became abundantly clear that the majority of the people who paid big money for this program had not even watched the introductory videos. That is a big problem, because statistically that means most of those people are never going to make it to the actual good strategies, so they will have paid the big bucks, but they are not going to get the big results.

Solutions:

What to do? Here are a couple of things I've found to be helpful in solving this “Shiny Object Syndrome” problem.

– Ignore What You Can. Chances are you are on more than one mailing list that you just got on to get a free plugin or report. Personally, I get, without exaggeration, 57 emails every single morning, each one of them an offer for a different BRAND NEW PRODUCT, a newsletter, or plugin, or some other thing. I erase most of them. Lately I have been making an effort to unsubscribe and this seems to be helping.

– Pick Something & Stick With it. I know, this one is the hardest. We want instant results (rankings, money, fame, whatever), but the fact is, there is no such thing as a “magic button” you can push that is going to make money shoot out of your computer. This is one place where every successful person agrees – you MUST pick something (whether it's client consulting, selling stuff on Amazon, email marketing, Facebook advertising, video marketing, or whatever else interests you) and work on it until you master it. Then build from there.

– Block Off Some “Nothing Else Time.” What's it going to take for you to put a few hours aside each today to really focus deeply on your business? It is very difficult to get a chunk of time to focus on one thing these days (like, without your phone or the internet in general) unless you make it that way. Personally, in order for me to really focus in on something, I have to sit in the back of my car for a couple of hours with no internet and my phone out of my reach. You think I am joking, but I am not joking. I am writing this from the backseat of my car in the parking lot of a coffee shop, following a client meeting. As it turns out, the coffee shop is not a great place to have deep thoughts or do client follow up or writing of any kind.

The bottom line: decide what you need to get done, then set aside a chunk of time every day to do nothing but that. You are not going to get to where you want to be in your business / your life if you can't put your focused attention on your goals and what it takes to attain them. Also, I want to just be clear: I'm not saying you shouldn't be learning and trying new things. I'm simply saying that if you try to do 30 programs at the same time, you are going to do all of them poorly.

Problem: The Hunt For The Missing Login

I have to admit, this is one I still work on almost every day. As internet marketers, some of whom have multiple clients as well as hundreds of sites in our PBNs, we often need to access multiple logins (like for hosting, registrars, WordPress installations, social media, reporting software, website services like SERPed.net and Network Crusader, affiliate platforms, different email accounts, and so on, and so on. Multiply that by searching for each username / password every time, and you have the equivalent of a whole wasted day or two each week.

Solution:

If you're having this problem with your PBNs, Network Crusader is a great way to go. You also should probably invest in a paper book to hold all of your passwords (I have this one), and / or use a password generation and storage service like Dashlane or LastPass. Another solution is to make a Word document that is specific to things you use a lot, like “Hosting Logins” or “Affiliate Website Logins.” This will at least shorten the hunt and lower the chances you'll get distracted and start something else and / or forget what you were doing.

Problem: Falling Down The Social Media Rabbit Hole

I know you know what I'm about to say here. Social media is one of those “necessary evils” for internet marketing types – we have to use it enough to know about it (and to network / interact with people and groups we're in), but unless you are super strict with yourself, a simple “I'm going on social media to share something / look something up” becomes a lost hour looking at people's baby photos and clicking “Like” on people's activities. Oh, and debating about politics and religion, which, as we all know, is a great use of time and is always 100% effective.

Solution: Set a Timer

When it goes off, GET OFF OF SOCIAL MEDIA. Seriously. I took a poll about this (on Facebook of course), and I got several helpful suggestions, ranging from “I don't go on Facebook at all on Fridays” to “I use Harvest to track my time management and guilt me into spending less time on social media.” However you do it, you should definitely make this a priority, because unproductive social media time is time you could be spending building your empire.

Problem: New Idea Syndrome

This one relates to “Shiny Object Syndrome” somewhat, but has more to do with great ideas you have as you are working on your own projects (or on projects for clients). As entrepreneurs and internet marketers, we are naturally inclined to have a lot of ideas, some of which are bound to be good ones. The problem is starting a new idea / project before you have completed the one you started last week, then repeating this cycle every week. Starting things and not finishing them is not just bad for business – it is actually bad for your brain, because it re-wires your neurons to be “sprinters” rather than the “marathon runners” you will need to really dig in and finish something.

Solution:

Keep “new ideas” notebook or Word file on your computer, or note in your phone. If you have a great idea, stop only briefly to write it down. DO NOT buy a domain / reach out to a business partner, or write the whole idea up and start on it the minute you have it. You're going to have many great ideas over your lifetime, but if you don't finish any of them, you're never going to know what is successful, plus you're going to be frustrated with your lack of results.

Problem: Giving Out Free Advice

This problem crops up a lot on social media (another good reason to limit your exposure!). Maybe you're a member of one or more groups, and since you are focusing your attention and learning, you are now something of an authority on WordPress, or social media, or Facebook ads, or client getting, or any of the many specialties available to us. The problem arises when you spend too much time answering people's questions without getting anything in return (like leads). Note, I am not saying you shouldn't be helping people out. It just shouldn't be ALL you do. After all, you acquired that knowledge and expertise, and you want to grow your business! This also applies to people (friends or friends of friends) who want to call / message / email you to “pick your brain.”

Solution: Focused Attention + Limiting Social Media Time

Notice how I keep saying that? This issue is actually a combination of two of the others – the one where new things continually catch your attention, thereby pulling you away from what you're trying to focus on (and encouraging your brain to keep doing this), plus falling down the social media rabbit hole. Use Harvest to see how you're spending your time, plus try a time management system like Focus or Pomodoro to start training your brain to concentrate for longer periods of time. Also, when someone tries to “pick your brain,” be sure to limit the conversation down to no longer than 30 minutes (after which you can respectfully tell them that you are a professional and if they would like a proposal from you, you are happy to submit one).

One more thing about “brain picking”: if you find you are answering questions that would probably be relevant to multiple people (or bring in more business for you), save your email response / the questions themselves, then write your answers into a blog post, record a video, or put on a webinar. There must be a way to repurpose that “free advice” time, and you should find it!

Problem: Downtime = Distraction Time

Sometimes (and, more often than not in internet marketing / SEO) things take time, and during that time, it is all too easy to get involved / sucked in with something totally unrelated (or time-wasting). Here's an example: you change a client's DNS over, and you're waiting for it to propagate. You don't know whether it's going to take 10 minutes or 10 hours, but you need to be ready when it goes live. You are now stuck in the “Ambiguous Zone,” where you can't quite start another project, but you can't just sit there or you will be wasting time.

Solution: To Do List, Grouped by Time to Complete

Here is my proposed solution for this: make a list of things that won't take that long (like “check Network Crusader to make sure my network is healthy” or “write one blog post” or “update WordPress installation / plugins on one site”). Do one or more of these during the downtime you have while you are waiting for something to happen. Keep another list for multiple part projects, and break down those parts so you can check those off, then go back to them. Keep ANOTHER list for projects requiring long waiting periods, like getting brand new sites to rank, building websites / waiting for feedback, waiting for clients to get you things, etc. Some tools to help with this include Cozi, ToDoIst, and Wunderlist, which you could then combine with one of the time management systems mentioned in #5.

The “What's in Front of me is What I'm Doing” Dance

This is when you're working, but stopping every time a text comes in, or a notification / message from Facebook pops up, or you get a new email. Every single time you do this, you are not only interrupting your own flow (which means you are getting further away from a breakthrough in any one area), but you are also training your brain to respond to distractions, literally making your attention span get worse and worse.

Solution: Discipline!

Turn off some of your notifications, or at least close some of your browser windows, log out of iChat, and put your phone somewhere other than right next to you. I know we all need to be connected at all times, but this kind of thing is getting ridiculous. There is no way you can do 30 things at once, so you don't need 30 notifications every hour distracting you from what you're actually doing. If you've already broken your brain with too many years of distraction, get a meditation app to help you start building your focus back up.

What about you? Do you struggle with any (or all) of these problems, or do you have another one? We would love to hear what you have used to get you over these hurdles.

The post 7 Biggest Internet Marketing Time-Sucks & How to Avoid Them appeared first on Serped.com.

We've all seen them; those annoying messages that crop up on screen when we try and bring up a website. But do you know what they mean? We researched the many HTTP error messages in use, and the following is an explanation of each one in simple terms, together with advice on what to do when you are party to that message.

300 Series – Redirection Messages

300 HTTP Error (Multiple Choices)

This error message indicates that the particular site or other resource you are trying to access is no longer in that location. You will see the code plus a choice of new locations. The message could be caused by an incomplete URL or one that includes other locations within it; perhaps a list of ‘inner' pages that may need to be individually selected.

What to do: in the first instance, enter the URL you are using in the browser. You may see a web page asking you for another action; if this is case, you are using a URL that the browser considers to be short on specific detail. Select one of the choices offered to proceed, or send the website a message if you are concerned.

301 HTTP Error (Moved Permanently)

This indicates a permanent relocation of the URL. The site or resource you are trying to access is no longer at that address, and the message should include the new location. Users should use the new address given in the message.

What to do: a 301 message should include the new URL; if so then the browser ought to retry accessing the new URL. Users should, in fact, not actually see a 301 message if it operates correctly, as reconnection should be automatic. There are occasions when corruption can lead to incorrect response from a 301 message. If this is so, contact the webmaster and inform them of the problem for ease of use in the future.

302 HTTP Error (Moved Temporarily)

The most commonly experienced redirection message, 302 means that the server believes the URL to have been redirected, temporarily, to an alternative address. The location of the new URL should be included in the message, and redirection should be automatic, as above.

What to do: as the required site or resource is located for the time being at an alternative address, the user should still use the original address and the request will be redirected. Alternatively, the server should show the new URL at which to access the information required.

303 HTTP Error (See Other)

This code is telling the user that the response can be found at a specific URL, as will be displayed. That URL should not be cached as the original URL has not been moved. The new URL is not, it should be stressed, a replacement for the one used; it simply is using a new URL for reasons the user may not be party to. This message may be seen quite frequently, as it is a much used method of redirection.

What to do: first and foremost, never cache the new URL, simply use it – if not automatically redirected – as the destination. if not using a HEAD request method, a hypertext note should be included in the response, or contact with the website at the relevant email address should be made.

304 HTTP Error (Not Modified)

Not strictly an error message, 304 merely tells the user that no changes have been made since the URL was accessed previously. Some web browsers do not allow for 304 messages, hence seeing one means that you browser does so. It is helpful in understanding whether information at the URL is up to date or has been modified.

What to do: a 304 message will, in most cases, send the user to the website requested as it is for information only, as it understands that the site has not been changed. Any problems, contact the website at its relevant email address.

305 HTTP Error (Use Proxy)

The 305 code is informing you that the site or resource you are requesting must be accessed via a proxy, and this will be given in the message. Basically, your web server believes that the URL you want is via proxy, possibly down to reasons of security. This can be a problematic code and is often dealt with incorrectly.

What to do: in the location field you will find the address of the proxy URL; simply use this to access the resource and bring up the information required.

306 HTTP Error

This 300 code is now defunct.

307 HTTP Error (Temporary Redirect)

Quite simply, a 307 error informs the user that the URL requested is temporarily available at an alternative URL, which will be outlined in the message itself. Users should redirect as instructed, but use the original URL in future.

What to do: use the temporary URL to access the required information; the message may include a hyperlink to the new URL for the use of the user.

400 Series – Client Error

400 HTTP Error (Bad Request)

This is a common error indicating that the information you sent to the server, the website address perhaps, is not able to be processed for one of many reasons. The error message will be seen within the browser window, and will occur within any operating system.

What to do: there are a number of reasons why a 400 error will be recorded, so the routine is to perform one of the following:

a) Most often the 400 error is displayed thanks to incorrectly typed website addresses, or malfunctioning links. Check the spelling of the address carefully and look for characters that are not typically present in addresses.

b) Perform a clear on your cookies; this is most likely to work should your 400 error refer to a Google request. Cookies can be corrupt or out of date.

c) DNS records stored on your computer may be out of date, so clearing your DNS cache may solve the problem. Use the ipconfig/flushdns prompt in Command Prompt on Windows.

d) Your browser cache may contain corrupt versions of the web page required, hence could be the cause of the 400 error. A quick and simple clearing of the cache could solve the problem.

e) It is not common but a 400 error could mistakenly refer to a gateway timeout, in which servers take too long to respond.

f) Should the above not be helpful you need to contact the website concerned. Sometimes a 400 error is at their end of the chain, and not yours. Send them an email informing them of the problem.

g) The security of your device should always be kept updated; make sure you install all updates from Microsoft, and invest in anti-virus software as a matter of course. Poor security can lead to problems that relate to 400 errors.

h) If none of the above help it could be that you need to come back in a while and try again; the problem is with the website, so they will fix it in time.

401 HTTP Error (Unauthorized)

This commonly seen code tells you that the resource you were requesting requires a password and user ID. You have either not logged in with those, or you have given incorrect information. You will see it within the browser window, and on any operating system.

What to do: there are several possible reasons for a 401 error:

a) You may have entered an incorrect URL or you could have been trying to access a part of the site reserved for authorized users only. Check the URL you have entered is correct.

b) Search the website's home page for links to ‘Login' or ‘Secure Access' and enter your password and user name as requested. Should you now already have those, there will be instructions on how to register.

c) Should you believe that such authorization is not necessary them you may be seeing a 401 message mistakenly. The answer is to contact the website directly and tell them the details of your problem, for others may be having the same problem. It's worth knowing that the webmaster may usually be found at webmaster@'insertwebsitename.com'.

d) If you get the message after logging in it is possible your information is incorrect. There will be directions on the website to reset your information.

402 HTTP Error (Payment Required)

An as yet unused code that is reserved for possible use in the future.

403 HTTP Error (Forbidden)

This strict message says that the information you are trying to reach is forbidden to you. As above, there are many reasons why you might see a 403 Forbidden message.

What to do: The following are several steps you can take should you receive this message:

a) First, make sure the URL is correct and that the page you are looking for is an actual page; do not get confused by directory addresses, which are likely to be forbidden in most websites and will naturally return a 403 when requested.

b) It could be that a previously cached version of the page you are looking for is the problem; clear the web browser cache.

c) If you are logged into a site and are seeing a 403 when requesting a page, it is probable that you do not have the authority to access that particular information.

d) Cookies, out of date or corrupt, can also lead to a 403; clear your browser cookies and try again.

e) The 403 could be as a result of problems at the website, so let them know of the problem via email.

f) Sometimes IP addresses – and occasionally ISP's – are blacklisted by websites; this could be a cause of a 403, so check with the website concerned.

g) Try again later, especially if you are aware that the 403 error is not just occurring for you. It could be they are aware of the problem and working to fix it.

404 HTTP Error (Not Found)

A 404 error tells you that the page requested simply could not be found on the website's server. It could be that you are trying to find a page that has been removed, or it might be that the website has failed to inform you of a redirect or has not performed it correctly. A 404 will occur if this is the case.

What to do: there are several different possible solutions to a 404 error:

a) Use the F5 function to retry loading the page, or retype the URL in the address bar and try again. Sometimes refreshing the page can eliminate a 404 message as there is not actually a problem.

b) Make sure you have typed the URL correctly as incorrect spelling or unnecessary characters can result in a 404.

c) Move up through the directories by eliminating the sections in the website address: i.e. if you began with www.website.com/x/y/z then try www.website.com/x/y and so on, until something loads. If all that can be loaded is the Home page, try and use a search function to find the resource you require. If there is no search function, use navigation by the links on the home page.

d) Use a search engine and you may find that you are entering the wrong URL; once you find the correct one, be sure to bookmark it so that you do not get repeated 404 errors.

e) If you find that you can reach the resource on one device but not on another it could be that your browser cache on the troubled device is causing the problem. Cookies can also have the same effect, so clear them both on the problematic device.

f) You could try using different DNS servers to access the website, especially if the entire website is returning a 404, which is not a common occurrence. Sometimes censorship can return a 404, in other words you may be trying to access restricted content, and a DNS server change may help.

g) If none of the above fixes the 404 let the website known by email or other forms of contact, as they may not be aware that the error is present. They will be pleased to receive the information and will set about fixing it.

405 HTTP Error (Method Not Allowed)

However you are trying to access the information you require, it is not permitted. You may be using a GET method where POST is required, so you need to check the request method. The response should include a list of valid methods.

What to do: check the script you are trying to run is supported by the ISP, as some do not allow them to be run. This will return a 405. It may also be that the form you are trying to use is not permitted; for processing forms, some methods are not supported by certain ISP's and will return a 405. Your ISP should have the information required, or you can contact the website direct.

406 HTTP Error (Not Acceptable)

When a user makes a request to a browser, the browser then files that request to the server; a 406 error says that the format used is not acceptable to the server, so the information returned is the error message. This error can also result from certain firewall applications, which look for set rules that need to be adhered to.

What to do: if the problem is with said firewall – known as Mod_security – the system can be disabled. If you are technically minded and have access to the source codes and data streams, plus the Access Headers, you may be able to deduce the cause of the 406, but it is probably best to contact the technical support team responsible for the system concerned.

407 HTTP Error (Proxy Authentication Required)

Although the information sent to the web server is correct, the system has detected that to process the information requires the use of a proxy, which will require a password and ID for authentication.

What to do: your ISP should be able to provide you with the relevant information on available proxy servers, or you could try navigating to the resource by another method, perhaps an alternative URL for the proxy server list. Contact the relevant parties if problems persist.

408 HTTP Error (Request Timeout)

When a web server detects that an inordinate length of time has passed between either a connection to a web browser or a socket, it will ‘drop' the connection and return a 408 error message. As the request has genuinely been timed out, the user must retry in order to connect. There are set time periods that website servers will wait for a connection, and a 408 will be the result should this be exceeded.

What to do: there are number of factors that can influence a 408, hence there are several solutions to the problem:

a) Refresh the website or re-enter the URL; slow connections are not unusual but are generally temporary. Be careful of doing this many times when using online shopping carts; it has been known to create several orders by mistake, and hence take many payments. It is to be noted that online merchants do tend to have protection against this installed.

b) It could be that it is your internet connection at fault; if you suspect this, try an alternative website and see if it loads. If the other page loads as normal, it's likely the issue is not with you, but with the website concerned. If others are slow you could run a speed test and see if there is a problem, or contact your ISP to see if they are experiencing problems.

c) 408's can occur when a website receives an unexpected increase in traffic. This can give the servers a hard time and result in problems. Once traffic dies down you may find the site loads as normal, so try again later.

d) If you continue to have problems, or are aware that others are also finding a 408, it is advisable to contact the website and let them know the situation, as they will want to rectify it as soon as possible.

409 HTTP Error (Conflict)

The information you are trying to request has resulted in a conflict, hence the 409 error. For instance, if you try and upload something that is older than that in existence you will create a conflict in version control. Also, if you are trying to perform an action that is beyond your granted authority it may generate a 409 error.

What to do: you must contact your ISP and find out why the conflict is occurring, either by email or by other means, as only they can resolve the problem.

410 HTTP Error (Gone)

This very definite error code is returned when you try to access a page or site that is no longer available, or is deliberately hidden from view. Such pages should have been removed from the index by search engines, but may have been overlooked. This is a permanent situation – the resource is simply not there anymore, and no alternative URL has been given for it.

What to do: there is pretty much nothing you can do about a 410 error; as the page or site is no longer there, and there is no redirection address, it cannot be accessed. If you believe the URL should be live then you may try and access it from a different angle, but you will most likely see another 410.

411 HTTP Error (Length Required)

This HTTP error is usually only applicable when you are trying to add data to the web server rather than find it. All such transactions will require a length to be specified, and a header will be offered in which to define it. If the length is not defined, the system will return a 411 error.

What to do: it is best to contact the ISP and ask them for the relevant information, unless you are technically adept enough to work out what the system is having a problem with.

412 HTTP Error (Precondition Failed)

All requests to servers contain certain conditions specified within the Request Header field attached to the request; a 412 error indicates that something within these parameters was not within the conditions required, and hence has been rejected. A 412 can also be returned in the event of suspicious or bad request parameters.

What to do: in the first instance, try again using an alternative browser as this often works. Also, if the website is under your control, turn off such as mod_security, or alter the set rules. If this is not the solution, talk to your ISP to deduce why you ate getting a 412 error.

413 HTTP Error (Request Entity Too Large)

A 413 error simply indicates that the information you are trying to send to the server was simply too big; perhaps you were trying to upload a large file or similar. The server will have set parameters as to what is considered too large.

What to do: it is recommended you contact your ISP for information on the limitations with regard to 413 errors.

414 HTTP Error (Request URL Too Long)

URL's are generally expected to be within a set length, defined in characters, and can sometimes be decreed as too long. Should this be the case you will see a 414 error. You should be able to find out the maximum length of a URL set by your web server, and it is helpful to keep it as short as possible in order to help with the processing of information.

What to do: hyperlinks are often lengthy and convoluted, and can constitute the problem or a 414 error; clearing your cache may help the situation, but you may need to contact your ISP and find out exactly why the system is rejecting the URL and if it is actually valid.

415 HTTP Error (Unsupported Media Type)

This code implies that part of the request to the server included a format not supported; it could be an image or another media file o a type that the server cannot deal with.

What to do: the best solution is to find out from your ISP the media formats that are supported and try to make the request using one of these.

500 Series – Server Error

500 HTTP Error (Internal Server Error)

This is one of the more commonly seen error messages as it covers a range of problems; it simply means that there is a problem on the server relating to the website, but is not specific about it. In other words, it's not your problem, it's theirs, and it could be down to a programming fault.

What to do: as 500 is a very general code there are several things that could cause the problem and, therefore, a number of possible solutions:

a) Try refreshing and reloading the site by either the refresh, F5 or typing in methods, as the problem could just be temporary. Be careful when doing this while checking out on a shopping site as, although there are usually security provisions in place, it can result in multiple purchases.

b) A cached version of the page you are trying to view could be the cause of the 500 error, although it is not a common problem. However, it is worth clearing the cache as it has been known to relieve the problem, and it is quick and simple.

c) Cookies may also be the problem, so again, deleting cookies on your browser can be a quick and effective way of alleviating a 500 error.

d) Sometimes a server will return a 500 error when the problem is actually a 504 Gateway Timeout error (see below); try the advice there to see if it helps.

e) If none of the above work then it may be advisable to let the relevant persons at the website know, as they may be unaware of the problem and will wish to fix it.

f) Try again later, as the 500 error may be the result of a temporary problem already known to them.

501 HTTP Error (Not Implemented)

This message tells you that the method you are using to request the information cannot be processed by the server, either because it doesn't understand it, or has not been told how to do it.

What to do: you need to make sure you are using a request format that is valid, or the server itself may be outdated and need updating.

502 HTTP Error (Bad Gateway Errors)

The 502 error also covers a lot of possibilities, and informs you that a server needed to perform the action requested has returned a response that was not valid to the operation.

What to do: there are many possible reasons for a 502 error, and many possible solutions to the problem:

Note that a 502 error is, more often than not, a problem experienced by two servers trying to communicate with each other; this means it is not a problem with your system, or with your connection. It could be that something you are doing is influencing the problem, so it is best to try the following just in case.

a) Reload the URL once more, either by refreshing, using 5 or by typing the URL again; it is entirely possible that the problem is temporary and short term, and this first step often works.

b) Close your browsers and open a new one, and now try to load the website. If the problem was on your part, or that of your browser, this simple act should solve the problem in an instant.

c) Old or corrupt files that are cached on your system can produce a 502 error in some circumstances, so emptying your cache may be the simple answer to the problem.

d) Also, cookies may be the problem, as above; clear cookies and you may have the answer. You can clear those that are specific to the site concerned if you wish not to clear them all.

e) Use the Safe Mode option; by starting your browser in Safe Mode you are doing so without any other add-ons that may be having an effect on the 502 error. If this solves the problem you have an indication that it is an extension or otherwise relating to your browser that is at fault. Search through the settings until you find the setting that is causing the problems. Please note, this is not the same as Windows Safe Mode, it is that specific to your browser.

f) You may want to try a different browser if the problem persists; Chrome, Firefox, Internet Explorer and Safari are among the most popular, and you might find that a different browser, for certain reasons, overcomes the 502 error.

g) The old restart trick might also help; sometimes rebooting your machine will remove the 502 error, as the problem could have been due to your network connection. This will possibly be the case if you are seeing a 502 on more than one site.

h) Further to the above, rebooting your router, modem or any other devices on the network may solve a 502, as they could be causing problems in the way they are connected. Make sure that, when you turn them back on, you begin with the modem, router, and then any devices between that and your computer.

i) Some issued with DNS servers can cause 502 errors, so it may be worth changing to a different DNS server. These are assigned to you by your ISP, who may be able to help you if you are not sure what to do.

j) If problems persist it may be helpful to contact the relevant persons at the website as they may not know about the 502 error, or may already be working on rectifying the problem.

k) If everything in your home network is operational and the website personnel cannot see a 502, you should contact your ISP as there may be an issue with their network could be the cause of the problem.

l) As with all things, try again later on; if the website administrators are aware of the problem they will be trying their best to fix it, and will do so in good time. Remember, it is more than likely that a 502 error is not your fault, but is a problem with the website's network or that of your ISP provider, but trying the above will do no harm at all.

503 HTTP Error (Service Unavailable)

This often-seen error message carries a simple message: the server for the website you are trying to access is not available at that moment. It could be due to heavy traffic or maintenance.

What to do: there are a number of reasons why you might see a 503 error, hence the following solutions may apply:

a) Try the website again by either refreshing, pressing F5 or typing the address once more, as it is entirely possible that the 503 error is a temporary one and, in many cases, this will solve the problem. Take care if doing this when making a purchase as, although security measures are usually in place, it can result in multiple purchases.

b) Reboot your router and then your computer; this is recommended especially if the error message reads ‘DNS failure'. It is still the greater likelihood that the problem lies with the website's servers, but in some cases it could be one of your devices that is malfunctioning and this could solve the problem.

c) Contact the website and let them know of the problem; they may already be aware but if not they will welcome your message and begin to rectify the problem.

d) Try again later on; this is probably the best of all options because, as the problem is out of your control, those responsible for it will likely be working on it and after a while the service will likely return to normal. It could also be that the 503 is down to an unexpected influx of traffic, in which case you will be able to access the site when they leave.

504 HTTP Error (Gateway Timeout Error)

This common error message tells you that the server your request is trying to communicate with did not respond in good time, most likely due to maintenance or a fault.

What to do: there are many possible causes of a Gateway Timeout Error, hence the following solutions may be applicable:

a) Try refreshing and reloading the site by either the refresh, F5 or typing in methods, as the problem could just be temporary. Be careful when doing this while checking out on a shopping site as, although there are usually security provisions in place, it can result in multiple purchases.

b) Further to the above, rebooting your router, modem or any other devices on the network may solve a 504, as they could be causing problems in the way they are connected. Make sure that, when you turn them back on, you begin with the modem, router, and then any devices between that and your computer.

c) Some issued with DNS servers can cause 504 errors, so it may be worth changing to a different DNS server. These are assigned to you by your ISP, who may be able to help you if you are not sure what to do.

d) Contact the website and let them know of the problem; they may already be aware but if not they will welcome your message and begin to rectify the problem.

e) If everything in your home network is operational and the website personnel cannot see a 504, you should contact your ISP as there may be an issue with their network could be the cause of the problem.

f) Try again later on; this is probably the best of all options because, as the problem is out of your control, those responsible for it will likely be working on it and after a while the service will likely return to normal.
505 HTTP Error (HTTP Version Not Supported) – the website you are trying to access does not support the HTTP protocol that you are currently using, which is commonly HTTP/1.1.

What to do: you need to upgrade your web server software, in order to be able to access the website and others that may also return a 505 error.

So, that's it, all the error messages, what they mean and how to go about fixing them. We hope this guide comes in useful and makes your online life easier.

The post Most Common HTTP Errors Explained & How to Fix Them appeared first on Serped.com.