In every kind of business and no matter the company role, inspiration always helps. It can come in various forms and shapes.

In order to inspire your SEO work and improve your results, we have gathered a few quotes from SEO experts that will change the way you do search engine optimization forever.

So, without further ado, let’s get started!

“Google only loves you when everyone else loves you first.”

– Wendy Piersall ❤️

Build relationships, not links. Click To Tweet
“Build relationships, not links.”

– Scott Wyden Kivowitz 🤝

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”

– Jill Whalen

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”

– Jeff Eisenberg

“My rule of thumb is to build a site for a user, not a spider.”

– Dave Naylor 🕷️

Dave Naylor

“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.”

– Phil Frost

“Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience.”

– Rand Fishkin

“SEO is like a resume, you polish it so you have your best foot forward.”

– Matt Cutts 📜

“Content is the reason search began in the first place.”

– Lee Odden

“Better content is outweighing more content.”

– Rand Fishkin

Rand Fishkin

“SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.”

– Jordan Teicher

“This is the era of less is more with SEO.”

– Adam Audette

What gets measured gets improved. Click To Tweet
“What gets measured gets improved.”

– Peter Drucker

“The objective is not to “make your links appear natural”; the objective is that your links are natural.”

– Matt Cutts 🌱

“The success of a page should be measured by one criterion: Does the visitor do what you want them to do?”

– Aaron Wall

If you’re not meeting your visitors’ needs, it doesn’t matter how ‘optimized’ your site is. Click To Tweet
“If you’re not meeting your visitors’ needs, it doesn’t matter how ‘optimized’ your site is.”

– Stoney deGeyter

“Commit to a niche; try to stop being everything to everyone.”

– Andrew Davis ❄️

Andrew Davis

“Marketing has never been about keywords, it’s about people.”

– Simon Penson

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”

— Guy Kawasaki

“Social may be sexy, but search still pays the bills.”

– Tom Pick 💸

“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.”

— Larry Page

Good SEO starts with the ability to implement it. You can have the best content and technical optimization, but if it takes you one year to roll out changes, the battle is lost. Click To Tweet
“Good SEO starts with the ability to implement it. You can have the best content and technical optimization, but if it takes you one year to roll out changes, the battle is lost.”

– Kevin Indig

“No website can stand without a strong backbone. And that backbone is technical SEO.”

– Neil Patel 💪

“If you’re going to build a website, make sure to have a website that Google would be embarrassed not to rank for its main keywords.”

– Barry Schwartz

“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.”

– Bruce Clay 🦅

“Content is anything that adds value to the reader’s life.”

– Avinash Kaushik

Avinash Kaushik

“Effective Search Engine Optimization requires a commitment, not a campaign.”

– James Reynolds

“Content Marketing has become the catalyst that fuels search and social media activity.”

– Jim Yu

“To educate is not just the best way to sell. It’s also the best way to build links

– Jason Acidre 🚧

“Focusing on quality [backlinks] over quantity is what can help to protect your site as Google updates.”

– Adam Riemer

“The slower your sites load, the more visitors and revenue you’ll lose out on. Faster loading pages lead to a better overall website experience, hence Google’s move toward making it a mobile ranking factor.”

– Anna Crowe 📱

“The SEO’s job today is more than keywords and backlinks. It’s more than metadata optimization. It’s more than even content. It’s the assurance of a frictionless user experience while delivering the right information at the right time—and in a timely manner.”

– Dainius Runkevicius

Never lose sight of the fact that all SEO ranking signals revolve around content of some kind. Click To Tweet
“Never lose sight of the fact that all SEO ranking signals revolve around content of some kind.”

– Duane Forrester 💡

“The best link building strategy is to create something awesome and let everyone know about it.”

– Tim Soulo

Tim Soulo

“Write for your audience, not only for the search engine. Search Engines don’t buy your product, your audience does.”

– Umesh Singh

“Good SEO is paying attention to all the details that most bloggers ignore.”

– Ryan Biddulph

“SEO is all about user experience and presentation. We often forget who is our eventual visitor, it’s not Google, it’s your visitor, it’s your user, make him happy, Google will make you happy.”

– Ali Raza 🤩

“When it comes to analyzing your competition, you should only look at the top 10 sites. There’s no point in looking at site #19 because you’re not trying to get to #18.”

– Karl Kangur

A website without SEO is like a vehicle without fuel. Click To Tweet
“A website without SEO is like a vehicle without fuel.”
– Ravinder Bharti

“SEO is not about search engine optimization, it’s all about user-experience optimization!”

– Muhammad Ahmad

“Focus on searcher intent. This should underpin all of your activities – research, creation and distribution.”

– Simon Ensor

Simon Ensor

“If you’re going to do some SEO copywriting, make sure you put lots of effort into making your articles the best on the internet.”

– Neville Medhora

“SEO isn’t a programming of codes, it isn’t a shortcut to being a millionaire, it isn’t tricks and tips either, it’s logic, pure and simple logic”

– Evan Derek 🖥️

“If you’re not the most genuinely helpful & useful website in your vertical, then from an SEO perspective, you’re starting at a disadvantage.”

– Jon Cooper

“SEO audits are one of the most important things you can do as you strive to increase traffic to your website.”

– Chase Reiner

Chase Reiner

“SEO isn’t about ‘how do I get keywords into Google,’ it’s about understanding how many people search for information and finding a way to get in front of them.”

– Danny Sullivan

“A real estate agency in Wichita has no shot at ranking for the phrase “real estate;” a lawyer in Fresno has no shot at ranking for the word “lawyer.” Optimize for relevant, specific keywords that will bring targeted traffic.”

– Matt McGee

“As long as there is search, there will be SEO.”

– Patrick Coombe 🔎

“If you are spending a lot for link building, stop it now. Try to reach people and build a relationship, you will never worry about backlink again.”

– Tuhin Adhikary

“SEO is a noun, verb, and adjective.”

– Todd Malicoat 🌟

Todd Malicoat

Wrapping Up

Changing the way you do SEO is important in this new year. A lot of rules from the past do not work anymore, for the simple reason that search engines are constantly evolving.

However, one thing stands out from this collection of quotes: SEO is about more than just keywords. It’s about creating awesome content and the best possible user experience.

Focus on users and how to make them love your website. Once you have their trust, it’s easy to rank. As Dave Naylor says, your rule of thumb should be to build a site for a user, not a spider.

About Author

Digital Marketing Assistant at SERPed. Passionate about copywriting, SEO and content marketing.


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