Introducing Site Explorer 3.0 – More Insights, Informed Decisions & Better ROI ๐Ÿš€

SERPed 3.0 is live and with it come plenty of new features. Today, we’ll closely look at the new Site Explorer, which comes with a new layout of course, but also more data.

First, a quick reminder… As explained in our introduction to SERPed 3.0, we switched from 3-page structure (search page, results page and history page) to a 2-page structure (search modal, results page and history page). W hen you open Site Explorer, you don’t see the search page anymore, but the history page.

History

To run a new search, simply click the + button located at the top right of the page.

Here is how the new search form looks like:

Search Form

Once you have run your first search using the new search form, you will quickly see a few new things.

Spam Score

Moz recently made some major changes to the way they evaluate spam and came up with the Spam Score, which is percentage-based. You can see the Spam Score of the site or domain you search for in the Overview section, as well as the Spam Score of backlinks considered as spammy by Moz in the Spam Analysis section.

Overview

Those links are the kind of links you should either delete (if you can) or disavow via Google’s Search Console.

Topical Trust Flow

As part of our will to offer you more value, at no extra cost, we included the Majestic Topical Trust Flow in the Overview section of Site Explorer, which means that you can now see what kind of pages link to the site or domain you search for.

Backlinks Profile

The View Backlinks section has been updated as well. You can now see the Page Title of each backlink, which is data that was not available in the previous version.

Backlinks Profile

You can now also customize tables, so you only see what interests you the most. For example, let’s imagine you are not interested in the Page Title, you can simply click on the cog icon (Table Column Configuration) at the top right, untick Page Title, and click APPLY…

Table Column Configuration

As you can see below, the Page Title column is now gone, leaving more room to other columns.

Backlinks Profile w/o Page Title

We also greatly improved the way tables, graphs and other visuals look, as you can see below.

Industries & Types

Past Improvements

Prior to releasing SERPed 3.0, we made some other improvements to Site Explorer, including:

Link Velocity

To put in simple words, Link Velocity is a measure of how many new backlinks your website gets over time. Ideally, your backlinks should grow with time. A healthy link velocity graph is an upward curve.

With the Link Velocity section, you can keep an eye on the over time growth of backlinks to your website and take preventive measures if you notice anything fishy.

Link Age

According to Search Engine Journal, link age is a ranking factor. It is considered as a factor of trust.

With the Link Age section, you can see the number of backlinks by year and by number of years. The intuitive graphs give a quick insight into your backlinks profile.

Link Age

Anchor Language

With the Anchor Language section, you can see the language of anchors used to link back to your site. Thanks to this data, you can find out what the predominant language is on the pages that link back to your website.

This is the kind of section you should go to when searching for aged domains for your blog network for example, as it helps you find out what language they were using in the past.

Anchor Languages

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Remember you can include Site Explorer data when generating reports with Site Reports, our new report builder, which we’ll talk about in another article.

If you have questions or feedback, don’t hesitate to leave a comment below. If you experience issues, please get in touch with our friendly support team.

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About Author

Passionate about building great products that change and shape the success of our clients businesses. Big South African rugby fan, which often leads to heartache. (5-6) Daily coffee drinker, but not addicted (maybe just a bit). Travels a lot, but always misses his twin 27″ screens. The rest is revealed to people who subscribe to Serped :D