Fall is already over in the Northern Hemisphere and it is thus time for us to give you a quick recap of all the new features and improvements released over the past few months.
Before we begin, here is our Summer 2021 update in case you missed it.
Since our last update, we released a Keyword Clusters feature, which allows you to group keywords by topic automatically. You can read more about it here…
Speaking of this new feature, it is now available in Long Tail Keywords and Keyword Lists, in addition to Ultimate Research.
We also released a Questions feature, which allows you to find question ideas, to try to rank in Google's “People Also Ask” section. You can read more about it here…
Make sure you give these new features a try!
Let's begin with our Fall 2021 update…
New Dashboard View
We released a new version of the SERPed dashboard. To switch to this new version, simply click on the slider located on the left.
As you can see, this new version uses a different layout. It shows a snapshot of the website, as well as key metrics (Domain Authority, MozRank, Trust Flow, Referring Domains, Backlinks, Impressions, Visits…) and overtime graphs.
This dashboard view can be customized, just like the original version. In other words, you can choose which data you want to display or hide. To do so, click on the cog icon located on the right.
You can also run an audit for this website, by clicking the “Run SEO Audit” button located at the top right, as well as access several popular tools, by clicking on the three-dot icon, as shown in the screenshot below:
Want to learn more? Watch our demo video:
If you would like to see another metric in your dashboard, make sure you let us know!
Keyword Analyzer Improvements
New Keyword Difficulty Score Formula
We improved the Keyword Difficulty score formula, by adding more variables to it and making sure it properly reflects the reality.
This formula takes several variables into account, including Moz and Majestic metrics.
Let us know if you have any feedback or suggestions!
Site Manager Improvements
More Data in GMB Stats Section
We added more Google My Business data to the GMB Stats section in Site Manager. You can now see which days of the week and at what time of the day the business received calls.
Remember, you can connect to Google My Business from Site Manager, by clicking on the three-dot icon and then on “Edit Site”:
Keyword Density Improvements
We also improved the Keyword Density section in Site Manager, in order to show you more relevant results.
We now show keyword density for 1-word terms, in addition to 2-word and 3-word terms.
We also added Title, Description and columns, so you can easily see if a specific keyword is used in Titles, Meta Descriptions and Headings.
If you don't see the updated keyword density in your account, please wait a few days. Keyword density is updated every 30 days, so the new keyword density results might take a little while before they appear in your account.
Local Tracker Improvements
New “Send To Local GeoGrid” Option
You can now send a keyword you already track in Local Tracker to Local GeoGrid, to help you save time.
As a reminder, Local GeoGrid allows you to track keyword positions on a map, as shown in the screenshot below.
If you have any questions or feedback, don't hesitate to leave a comment below.