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95 Women Who Influenced the SEO Industry

I've worked in the SEO industry for what feels like a lifetime. I live and breathe SEO and I love keeping up with changes in the industry so things like reading other SEO blogs keeps me informed and competitive.

Something hit me like a ton of bricks a few nights ago while I was on a SEO webinar, it was so simple yet so profound that I dropped off the webinar (which was a very good one by a good friend of mine) and immediately started my research on women in SEO.

It's true that this is an industry dominated by men, but I've also met many women in the SEO industry who make a great living and provide SEO services for some of the best companies out there but it's not very often that they're highlighted and I realized that I didn't come across them as often as I come across their male counterparts. So that's what inspired me to create this article and highlight the top 100 women who have influenced the SEO industry from it's inception.

That means I went all the way back to the very beginning of Internet marketing and selected these amazing woman who contributed to the development of the SEO industry and still contribute today.

Remember not to keep this awesome article to yourself, if you like it, share it.

Enjoy your read.

Aleyda Solis / @Twitter

~ Aleyda is a technical Online Marketer focused in SEO. She has an international SEO consultancy called Orainti and she is also am a frequent conference speaker.

A consistent organization, detailed description –never assuming anything– and visual support are key to create an SEO audit report that is easily read, understood and drives the desired action to the appropriate parties

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Angie Schottmuller / @Twitter

~ Angie is best known for her expertise in mobile and emerging technologies across the convergence of search and social marketing and is a strong, vocal advocate for white hat SEO.

White hat SEOs are called to a higher purpose of serving up quality content that web visitors would value, while [dark side] black hat SEOs are instead focused solely on the power of search rank, leveraging any tactics necessary to achieve it.

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Anita Cohen-Williams /@Twitter

~ Anita is an entrepreneur, organic SEO, social media manager, cybrarian, and blogger

Optimizing your website is crucial for the long term. I know, I know, doing SEO on your website is not as exciting as posting to your friends on Twitter, but think of it as a necessity, as a way of standing out in the crowd of websites.

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Ann Smarty / / / @Twitter

~ Ann is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project,

While it can be rather hard (if not impossible) to handle the off-site SEO campaign, on-site search engine optimization is under your control

Top recommended articles


Ana Hoffman / @Twitter
~Ana writes, where she blogs about list building, SEO and getting more traffic from social media.

If SEO is the king of your search engine traffic, then Google+ is the voice behind the throne.

Top recommended articles

Anna Lewis / @Twitter
~ Anna is a blogger, speaker, SEO Chick. Web analytics specialist in SEO and PPC. She is always looking for a challenge

Knowing the products that are most successful within the business can be very beneficial to planning your SEO campaigns, it gives you the most valuable targets and a higher chance of being able to show successful ROI for your work.

Top recommended articles


Anna Oshkalo / @Twitter
~ Anna is a russian Expat in Europe, Online Marketing Professional. She writes about Russian Internet, SEO and PPC tips for Yandex and other Russian search engines

Yandex clearly state that they consider link buying to be a black-hat SEO technique. They also know that more than 70% of links in commercial verticals are paid.

Top recommended articles


Annie Cushing / @Twitter

~ Annie  is the founder of Her areas of focus are SEO, analytics, and data collection and analysis.

Any time someone comes up to me at a conference and tells me something like s/he learned to do a more technical task because of a simplified tutorial on my site, it’s pure dopamine to my brain.

Top recommended articles


Barbara Coll / @Twitter

~ Digital & Search Engine Marketing Strategist ~

In 2015, Your Job As An SEO Isn’t Actually SEO

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Barbara Starr / / @Twitter

~ Barbara of SemanticFuse is a semantic strategist and software engineer, providing semantic SEO and other related consulting services.

From an SEO point of view, this means that optimizing a company’s website or web presence will be based on targeting these templates, each of which may well have their own ranking algorithm based on context.

Top recommended articles


Carla Marshall / @Twitter
~ Carla is the Managing Editor of ReelSEO, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified, and specializes in video optimization and organic marketing.

Granted, Google changes their algorithm daily, but Panda had an especially huge impact on organic search. They pointed to the importance of having content that engages, educates and incentivizes users to stay on a company’s website.

Top recommended articles


Carolyn Jones / @Twitter

~ Carolyn is a Multilingual SEO and a Marketing professional. She works for well known clients and manages to launch websites and new products.

Curated lists are awesome as someone else thinks the site is worthy enough to mention it on their list. So chances are really high of genuine readership and a social presence.

Top recommended articles


Caroline Constable / @Twitter

~ Independent #SEO consultant. Founder of @stylereins #magazine & @equestrianhour.

Websites should be built with SEO in mind from day one but often (mostly?) they are not

Top recommended articles


Carrie Hill / @Twitter

~ Carrie works in SEO and Online Marketing. She is a noted speaker and writer about a variety of topics, including Schema protocols, Google Analytics, Social Media and more.

A really good SEO and Marketing audit is worth it’s weight in gold.

Top recommended articles


Casie Gillette / @Twitter
~ Search Marketing Girl in a Crazy Internet World ~

It’s no secret that keyword research is an integral part of crafting a successful SEO strategy. After all, keywords provide us insights into our users and help drive our content strategy.

Top recommended articles


Christine Churchill / @Twitter

~ Christine, the President of KeyRelevance, is a recognized expert in the field of Search Engine Marketing. She is a strong advocate for ethical search engine marketing.

There is strong synergy between SEO and usability.  The very things you do to make a web site easier for the user, is often the same things you do to make it easier for the search engines to crawl the site.

Top recommended articles


Cindy Krum / @Twitter

~ Cindy is the CEO and Founder of MobileMoxie, LLC, a mobile marketing consultancy and host of the most cutting-edge online mobile marketing toolset available today.

As the growth of mobile charges on, mobile search optimization becomes an increasingly important skill for an in-house SEO to possess.

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Claudia A. Bruemmer / @Twitter
~ Claudia has over 10 years of online writing and editing experience in Internet marketing and search marketing. Her published articles can be seen on iMediaConnection, Search Marketing Standard, SiteProNews, Search Engine Guide and TopTenWholesale News.

The competition now is to appear on the first page of the Google search results because most people would contact the ones on the first page first. This can be achieved by SEO or Search Engine Optimization.

Top recommended articles


Cynthia Johnson / @Twitter
~ Cynthia is director of Marketing & Social Media at RankLab,  Editorial Director & Global Communications for Social Media Club, Speaker, & Contributing Writer to Entrepreneur, Search Engine Journal & Startup Grind by Google for Entrepreneurs.

Social media and SEO are becoming more dependent on one another everyday. Without proper integration, your marketing strategy can't find fufillment.

Top recommended articles


Dana Todd / @Twitter
~ Interim and turnaround CMO with high digital expertise.

My history in SEO actually goes way back before it was called SEO. It was called search engine positioning back when we first started messing around with it.

Top recommended articles


Dana Lookadoo / @Twitter

~ Dana was a SEO Consultant / Online Marketer focused on audience engagement + all things search. Founder of Yo! Yo! SEO.

Optimizing for social media is important, especially if your goals of developing content are increasing audience engagement and going viral…and ranking!

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*** Dana passed away last year. We are  thanking her for her tremendous contributions to the industry!

Debra Mastaler / @Twitter

~ Debra, online marketer , is President of Alliance-Link. In 2011 Debra was voted one of the Top SEO Women of 2011 and in 2009 she was listed 17th in the Top 100 Most Influential Marketers of 2009 .

The idea here is to research the linking structures of well ranked sites and determine what helped get them there. Whether you hire a consultant or use in-house staff shouldn’t matter at this point, both would have a first rate link marketing plan to work from.

Top recommended articles


Donna Fontenot / @Twitter

~ Donna, aka DazzlinDonna, is an Internet Entrepreneur and SEO, who has long utilized search engine optimization and affiliate marketing to create a successful online business.

If the site is a local brick-and-mortar business, then it’s imperative to do a Local SEO audit. This could be an entire post in itself, so I’ll have to keep it simple at this point. Local SEO relies heavily on citations, so run the domain through the GetListed tool.

Top recommended articles


Elisabeth Osmeloski

~ Elisabeth is Director of Audience Development for Search Engine Land and Marketing Land. In addition, she assists in programming sessions at Third Door Media's Search Marketing Expo conference series and manages speaking engagements for editorial staff.

Now, we’ve transformed our Periodic Table of SEO Success Factors and Guide To SEO into a quick slideshow format which summarizes each of the key factors in each chapter of the guide.

Top recommended articles


Emily Grossman / @Twitter

~ Emily is a Mobile Marketing Specialist at MobileMoxie. She specializes in app search marketing, with a focus on strategic deep linking, app indexing, app launch strategy, and app store optimization (also known as ASO).

If you want to surface your app content for iOS users, Apple Search could become a key part of your SEO strategy. Like Google, Apple Search relies on an index (or more accurately, multiple indices) to organize the set of app screens that can be ranked in a search result.

Top recommended articles


Emma McHale / @Twitter

~ Digital marketer | Search marketing (SEO and PPC) specialist | Bookworm & sci-fi fan.

Off-page optimisation has been important for search engine optimisation for a really long time. I wanted to investigate if I could rank for the terms using only on-page SEO optimisation.

Top recommended articles


Gabriella Sannino / / @Twitter
~ Gabriella is an international SEO consultant. She loves writing about marketing, social, SEO, relevance, ruffling feathers and starting revolutions.

In conclusion, using your brand and SEO is really a smart way to capture not only your readers’ attention, and the attention of the community at large, but it will also give your brand recognition and visibility in the search engines.

Top recommended articles


Gini Dietrich / @Twitter

~ Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

The point is we have to shake our SEO-addled brains and create content that answers questions people want to know if they are going to buy from us.

Top recommended articles


Ginny Marvin / @Twitter

~ Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land.

I started researching and learning about this thing called SEO and decided that was where I wanted to steer my career.(…) So, I went from being a marketing director to basically an entry-level SEO contractor at a start-up agency in 2005.

Top recommended articles


Gisele Navarro / @Twitter
~ Gisele has a long background in SEO and social media management, she specialises in digital PR through strong long-lasting relationships with publishers, journalists, bloggers and large media groups across sectors.

Users have a huge impact in your rankings today, so it’s not just about building links to your domain and optimizing your site, you need to think about every single aspect of a website with your visitors in mind. It’s time to do SEO as a human and not as a robot.

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Hannah Rampton / @Twitter

~ Freelance Technical SEO and Digital Marketer, previously @SEOgadget. Engaged to @DBSEO. TIMEs Person of the Year 2006.

Experiencing my own health crisis led me to a spiritual awakening and like many, I've used this as a tool for transformation – my propeller for change.

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Hannah Smith / @Twitter
~ Hannah is implementing PPC and SEO campaigns. At Distilled Hannah manages a merry band of SEOs implementing both technical and link building projects.

From our data set it looks as though there isn’t an obvious correlation between % local language links and rankings, and it looks like ‘good’ links are perhaps more important than local language links.

Top recommended articles


Heather Lloyd-Martin / @Twitter
~ Heather is a SEO copywriting geek chick. International speaker. Book author. SEO Copywriting Certification developer.

Working as an SEO copywriter is incredibly fun.Once you master the best practice basics (and yes, you can do it!) you can work from anywhere, choose your clients and make a darn good income.

Top recommended articles


Heidi Cohen / @Twitter
~ Heidi is an Actionable Marketer, speaker, professor, journalist shares practical advice on social media, content marketing, small business & life.

 It’s important to include a keyword phrase in your headline, use those words in your post’s URL and optimize your photographs for search. Further, where appropriate, link to external information as well as to other areas of your blog or website.

Top recommended articles


Jackie Hole / @Twitter
~ Jackie, is an SEM strategist, Internet Marketing consultant and Adwords trainer.

In October, MajesticSEO launched Search Explorer on the back of its link intelligence data but now Majestic plan to move forward as a European based search engine and develop the market in its own right. Majestic also plan to show users how they are able to rank results on the fly.

Top recommended articles



Janaya Wilkins / @Twitter
~Janaya is an SEO at Ayima, an award-winning specialist Search Marketing Consultancy, which delivers data-driven SEO, Analytics and Design / Development for its portfolio of enterprise clients.

Google’s Webmaster Guidelines, and their view on SEO best practices, has generally delivered the same message: Provide quality content that is user-friendly, with quality relevant natural links. This will increase your chances of Google ranking your content over your competitors, when deciding what pages to present for a user’s search query.

Top recommended articles


Jane Copland / @Twitter
~ Jane is an independent consultant working on SEO projects on a freelance basis. P Before joining Ayima, Jane was an SEO consultant and blogger at SEOmoz in Seattle for two and a half years.


Top recommended articles


Janet Driscoll Miller / @Twitter

~ Janet is the President and CEO of Marketing Mojo. She regularly blogs on a variety of search engine marketing topics, often focusing on technical solutions.

The thing that seems most stunning about the industry is how many people can’t or won’t innovate or change how they operate, even though they’re aware that the techniques they relied on three or four years ago are now outdated.

Top recommended articles


Jasmine Sandler / @Twitter
~ Jasmine Sandler is a veteran in online marketing and CEO and founder of Agent-cy Online Marketing, an online branding agency.

For my  SEO clients I stress the importance of proper SEO Strategy using tools and indicators from my peer SEO leaders like MOZ. Further weekly monitored SEO managed service programs, such as Agent-cy SEO services for small businesses or SEO agencies for enterprise clients, like my friends at Acronym.

Top recommended articles


Jennifer Horowitz / @Twitter
~ Jennifer is trained in marketing with a special emphasis on online and digital marketing and copywriting as well as Search Engine Optimization (SEO).

SEO is a means to an end.  It’s a way to get traffic.  It’s not about looking at pretty reports and feeling good. 

Top recommended articles


Jennifer Sable Lopez / @Twitter
~ Jennifer began at Moz as an SEO Consultant, and now she is the Director of Community at Moz.

 The act of optimizing a website to be search engine friendly is a combination of tasks that are fully integrated throughout the dev lifecycle. Not a single line in a project plan expecting to gather all items related to SEO into one task, to be done by one person.

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Jennifer Slegg / @Twitter
~ Jennifer is a longtime speaker and expert in search engine marketing. She regularly speaks at Pubcon, SMX, ClickZ and more, and has been presenting at conferences for over a decade.

If you have to take down your website for any reason, such as to do backend maintenance that requires a site be taken offline or if you are re-doing an entire site after it has been hacked, it is important to use a 503 server status code for SEO reasons.

Top recommended articles


Jess Hill / @Twitter
~ Jess is SEO Manager @ . She likes internet marketing, sports & bourbon.

Trying to keep up with search engine optimization (SEO) and how it affects your website can be tricky, especially with constant changes in search engine products, algorithms and front and back end web technologies.

Top recommended articles


Jessica Bowman / @Twitter
~ Jessica is an enterprise-level SEO consultant, Specialize in SEO Strategy, Technical SEO & Evaluating Processes for SEO.

 One of the rules when I train non-SEO Teams is: I don’t talk about specific algorithm updates, because these roles don’t need to know them. If they only remember 3 things from the course, I don’t want them to be a Google update.

Top recommended articles


Jill Whalen

Jill.Consulting / @Twitter
~ Jill, was a widely-respected SEO Consultant / seminar speaker and CEO of ‘HIGH RANKINGS', a Boston SEO Consulting Agency from 1995 until Oct. 2013.

As long as there are developers and designers who believe in any of the following, there will always be a need for SEO consulting:They think SEO is impossible.

Top recommended articles


Jo Turnbull / @Twitter

~  Jo at SEO Jo Blogs offers consultancy services in search engine optimisation (seo), paid search and social media and is also the organiser of Search London.

If you do not have a presence within the search engines, that is the biggest failure you can make with your website. Summary: SEO is not dead, nor will it ever be.  Social is just playing a bigger role in the search market.

Top recommended articles


Judith Lewis / @Twitter
~ Judith has extensive experience in performing “hands-on” SEO, indulging in everything from keyword research through to content development and linking building.

I keep hearing horror stories about SEO companies ripping off the very people they are meant to help. While there are some excellent search companies out there dedicated to helping customers and going above and beyond, there are others who, like cowboy builders, want to take the cash and run.

Top recommended articles


Julie Joyce / @Twitter
~ Julie has been working in search engine marketing in 2002 and years later she started her own agency, Link Fish Media, Inc., with her husband, Jay Young.

I live and breathe SEO, but as someone with a primary focus on link building, there are many times when I refer something out because it’s too far outside of my knowledge.

Top recommended articles


Kate Morris / @Twitter
~ Kate is a digital marketing consultant. She specialize in international search marketing, content creation, online marketing strategy, and search engine marketing.

SEO is not going anywhere but it has changed. Long gone are the days of “tricks” and “secrets.” SEO is moving towards (and about time IMHO) being a staple of every company’s IT and Marketing schedule. But we are not there yet.

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Kathleen Garvin / @Twitter
~ Kathleen Garvin is a community manager for SEMrush blog and former editor of the blog. She’s an active part of the Philly tech scene and a contributor for I Want Her Job.

Keyword research! It’s less about gaming the algorithm with keywords and more about related terms, associated phrases, even sentences that tailor the content to readers’ progress, whether that’s on the road to a local conversion, the trail to knowledge or the path to purchase.

Top recommended articles


Kim Krause Berg / @Twitter

~ Known globally as an expert in Holistic SEO and Usability, she provides usability, user experience, accessibility and information architecture and various web consulting services for websites and online software applications

SEO inhabitants live, eat, breathe and play in the realm of marketing, especially in search engines. Their challenge is to monitor search algorithms and find new ways for getting their clients’ websites to appear at the very top of search results.

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Kirsty Hulse / @Twitter
~ Kirsty is the Head of SEO Best Practice at Linkdex. She has been in SEO for 6 years and has worked with global brands as well as start-ups, and over the years she has tried and tested most SEO.

I love to talk about digital and will take part in any and all digital based event, conference and webinar that’ll have me.

Top recommended articles


Kristine Schachinger / @Twitter

~ Kristine has a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning.

SEO will never be dead as long as there are algorithms in search to position a site against. So if someone tells you to not worry about SEO, know this means to lose out on a significant portion of your website visibility and traffic. It is as vital as it was one, two, and even five years ago.

Top recommended articles


Kristy Bolsinger / @Twitter
~ Kristy's areas of focus include engagement strategies, customer experience design, social customer care, community activation, influencer and advocate programs, insights/analytics, and the intersection of SEO & Social.

Make your education a priority and watch what happens. Your business, your career and your colleagues will all benefit and for basically no cost. Win win!

Top recommended articles


Laura Crest / @Twitter
~ Laura is Content Strategist & Certified SEO Copywriter, Editor & Project Manager.

Asking questions is the best way to get at the answers you need to write highly effective, targeted SEO content. Meaning, content that resonates with your clients’ prospects and succeeds with conversions.

Top recommended articles


Laura Lippay / @Twitter
~ Laura is a consultant and marketing exec based in the Silicon Valley. She held previous roles that include Technical Marketing Director for Yahoo Media, SEO Specialist for CNET and, in a past life, was a professional athlete.

Doing SEO strategy right takes targeted competitive insight and very specific recommendations, beyond any SEO basics rulebook. And ideally a good relationship with the product (site) manager.

Top recommended articles


Laura Thieme / @Twitter
~ Laura founded Bizresearch in 1997, as a search marketing agency. She grew the company to nearly $1M in sales, and 12 employees

 Get some help from your search marketing professional or SEO guru on what are the best keywords to target.

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Lauren Hall-Stigerts // @Twitter

~ Marketing consultant, writer, social justice advocate, gamer, @TeaVoyeur ~

I'd say blekko is the search engine to keep your eye on. If Facebook, Bing, Amazon do not bring down Google, blekko has a good chance.

Top recommended articles


Lexi Mills / @Twitter
~ Lexi is a PR SEO specialist, she loves all things digital, fraggle rock theme tune, cooking and big fluffy cats.- freelance writer. Works at Dynamo.


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I would say most teams need a technical SEO and a technically savvy PR, alongside someone who understands the overall business functions and visions.

Top recommended articles


Lianne Wilkinson / @Twitter
~ Lianne is particularly focusing on SEO and content management, planning and creative online advertising strategies. In 2009, her marketing management and formidable planning skills founded Engage Web.

The secret to SEO copywriting for the web isn't about how many keywords you insert into a page while attempting to maintain a degree of readability; it's about the page's worth to the user, how the sentences are crafted and even about how the code on the page is formatted around the content (for example, which words are bolded, italicised or linked to other pages).

Top recommended articles


Lindsay Wassell / @Twitter
~ Lindsay, the CEO and Lead SEO at Keyphraseology has extensive experience in Internet Marketing and Search Engine Optimization beginning in 2000.

Think about how you can provide something no one else is providing, or how you can do it better than everyone else. What is an under-served market or area, or content topic, or tool or resource? Take it and own it; make it better

Top recommended articles


Lisa Barone / @Twitter
~ Lisa, is Vice President of Strategy at Overit where she serves on the senior staff overseeing the company’s marketing, social media and content divisions.

Without SEO, your great content wouldn’t get found. SEO should be a content writer’s best friend because it does all the things mentioned above. It helps you understand your audience, to use the right terms, to organize your content, to know what to write about, etc.

Top recommended articles


Lisa Buyer / @Twitter
~ Lisa is President and CEO of The Buyer Group, and editor for Social #PR Chat covering trends in Social PR, Mobile PR, Brand PR and SEO PR.

SEO is no longer a technical skill. It’s a marketing and PR must.Collaborate or die! SEO and PR should no longer be on separate teams.Google is the largest search engine that dictates the SEO “rules” and it’s critical to stay educated and informed on the latest best practices related to SEO writing.

Top recommended articles


Lisa Myers / @Twitter
~ Lisa is the founder and CEO of Verve Search. She is the founder of and co-founder of StateofSearch,com.

Even after a few Guinness’, SEO’s are so passionate about their craft. I feel privileged to be a part of a community which is so open when it comes to asking questions and sharing ideas.

Top recommended articles


Lyena Solomon / @Twitter
~ Lyena's experience in online marketing, social media, analytics, and web development results in using diversified tactics to achieve the desired outcome.

 Sites that neglect mobile SEO, multi-device optimization, and user intent will fade away from mobile search results . They will suffer noticeable drop in mobile search rankings and conversion rates.

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Lyndsay Walker / @Twitter

~ Lyndsay is an web marketing professional. She has been a web enthusiast for over 15 years and has dedicated her career to web marketing and usability.

In the SEO industry, there are far too many – the folks who call themselves SEOs but are neglecting the knowledge behind on major factor – Online Reputation Management.

Top recommended articles


Mackenzie Fogelson / @Twitter
~ Mack is the Founder and CEO of Mack Web. She has been a featured speaker at MozCon, SearchLove, and other top industry conferences.

 Driving home the reality of the time and effort required to successfully market their website online, build trust, and earn authority is just one of the crosses that an SEO must bear.

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Marianne Sweeny / @Twitter
~Marianne joined Portent Inc ( as SR Search Strategist in 2012 where she focuses on the user experience factors of SEO for client sites.

So, it is time to let go of all our old SEO and keyword research binkies. We must update our methods to match the century we’re living in. We need to start doing site optimization the right way.

Top recommended articles


Martyna Sroka


~ Martyna is particularly interested in Online Marketing, SEO and SEM.

Top-quality, unique content will still be a high priority for Google, which has long spoken of the virtues of original, readable content. Search engine results will skew further in this direction as improved and updated Google Panda algorithms will increasingly penalize websites which use duplicated content

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Mary Obrien

~ Mary O’Brien is the Pay Per Click (PPC) Summit Founder and Chairman. PPC Summit is the premier educational Search Engine Marketing training event that is designed to help online marketers make more money with Pay Per Click advertising.

Whether you’re on the bus or at the bar, it’s easy to see that everyone is attached to their mobile device. Not surprisingly, it is expected that by 2015, searches via a mobile device will surpass those on a desktop. If your website doesn’t already have a responsive mobile-friendly design, now is the time to get one.

Top recommended articles


Melanie Mitchell


~ Melanie is passionate about SEO, SEM, Social, performance mktg & analytics. Emmy winner Live 8. Love to travel, laugh, learn, meet people. Global speaker & author.

Laying the foundation for in-house SEO success includes building and organizing a large cross-functional team, optimizing assets/creating accountability, prioritizing efforts, defining tactics, tracking consistent metrics and increasing SEO consistency across the organization.

Top recommended articles


Melanie Nathan / @Twitter

~ Melanie works in digital Marketing, Link Building. She is a SEO Veteran @TopDrawINC in #yeg. Founder: CanadianSEO.

A person who truly understands the value of an SEOs service is extremely rare and this makes our job harder than it should be. It’s frustrating having to first convince someone that a) SEO is real, b) you know your stuff and c) there’s actual benefit to them being listed for the products they sell or the service they offer.

Top recommended articles


Melissa Fach / @Twitter
~ Melissa  is the owner of SEO Aware, LLC, and

SEO is all about goals and planning.(…) Any reputable person in this industry can tell you that part of the job is keeping up on the changes that are non-stop! I read every day and they read every day.

Top recommended articles


Michelle Robbins / @Twitter
~ Michelle oversees and implements all technical initiatives for each of the company's brands – Search Engine Land, Marketing Land, Search Marketing Expo (SMX), Digital Marketing Depot (DMD), and MarTech

The one thing I wish I could change about this industry would probably be it’s dependence on Google. I firmly believe that if your entire business model hinges on page one of Google – you’re doing it wrong.

Top recommended articles


Mona Elesseily / @Twitter
~ Mona is the Vice President of Online Marketing Strategy at Page Zero Media where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO).

 Writing books is certainly hard work. To get my latest version done (written in 10 months), I set small writing goals and tried to achieve them consistently (for example daily).

Top recommended articles


Monique Pouget / @Twitter

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Motoko Hunt / @Twitter
~ Motoko writes about the Japanese online market on her blog, and other sites including ClickZ and The SEM Post.

Translators usually have no knowledge of SEO/SEM [search engine optimization/ search engine marketing]. Good translation doesn’t mean that the translators used the keywords that have the most search demands in Japan.

Top recommended articles


Nichola Stott / @Twitter

~ Nichola is an online business and communications specialist with over ten years in the industry, ranging from digital communications at PR Newsire, to design and usability at Investis Ltd.

With SEO and in particular the more technical aspects of this marketing discipline, test and experimentation is a critical part of learning and development

Top recommended articles


Pamela Ravenwood / @Twitter
~ Pamela is recognized for her knowledge of online marketing strategy and her breakthrough ideas in the realm of optimized branding solutions that have grown multi-million dollar corporations and small businesses tenfold.

Determining whether your website is SEO friendly is critical if you want to make sure you are found in the search engines and are competing well  in rankings with your biggest competitors.

Top recommended articles


Rae Hoffman / @Twitter
~ Rae aka “Sugarrae” is an affiliate marketing veteran and an SEO consultant. She is also the CEO of PushFire, an online marketing agency that specializes in SEO and PPC management services.

Before all the Penguin / Panda craziness, we (SEOs) had one core offering. We helped you get your on site technical shit straight, and helped with building branding and links with the end goal being to get you more exposure in the search engines. Nowadays…

Top recommended articles


Rebecca Lehmann / @Twitter
~ Rebecca is manager, Content and SEO at in Chicago, IL.

Google has gone to great lengths lately to incorporate local data wherever it can. Google Place Search rolled out in late October and services such as Google Tags and Google Boost offer increased visibility, for a price.

Top recommended articles


Rhea Drysdale / @Twitter
~ Rhea is the Chief Executive Officer of Outspoken Media. She speaks on online reputation management, search engine optimization and link development at conferences like Search Marketing Expo, PubCon as well as private, corporate presentations.

Investing really means contributing to long term SEO success, not owning it. You can contribute by building a team with great perspective that will be together for a long time. It’s also important to give them the tools to educate themselves because SEO changes every single day. Listen to your team, develop them, and focus on retaining them for the long term

Top recommended articles


Ruth Burr Reedy / @Twitter
~ Ruth is an independent SEO consultant living in Norman, Oklahoma. Previously, she was the Head of SEO at Moz (formerly SEOmoz).

Top recommended articles


Sarah Bernier Danks / @Twitter
~ Sarah is co-owner and part-time SEM consultant for her husband's business, ThinkSEM Consulting, a Twin Cities search marketing company specializing in pay-per-click services.

Top recommended articles


Sarah Bird / @Twitter
~Sarah is CEO at Moz in Seattle, WA

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Sha Menz / @Twitter
~ Sha is currently Project Manager for a US based Web Development company, where she handles client liaison with a specialty in content development and SEO.

 A performance-based SEO agreement can work out really well if the parties have a lot of trust and openness, and if there is a good contract in place. But before you get a good contract, there needs to be a lot of good communication. You’ve got to talk about all the details and all the expectations.

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Shari Thurow / @Twitter
~ Shari is the Founder and SEO Director at Omni Marketing Interactive and the author of the books Search Engine Visibility and When Search Meets Web Usability.

Link exchanges might seem to be an ancient SEO tactic — one that can get your site penalized or banned for search engine spam. But what if the domestic violence shelters from each state in the United States linked to each other? If that happened, maybe victims of domestic violence could more easily find the closest shelter online

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Sheena Schleicher / @Twitter

~ Sheena is specialized in advanced, technical SEO (search engine optimization), branding, eCommerce analytics, content strategy, and PR.

When led with transparency and integrity, and with taking care of your brand and its audience as the top priority, SEO can be one of the most powerful ways to drive brand awareness, customer acquisition, and ROI.

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Sherryl Perry / @Twitter

~ Sherryl helps people develop online marketing strategies for products and services. Want blogging tips on SEO, social media and WordPress? Visit

It’s in Google’s best interest if they deliver search results that meet the needs of the person who is searching. Google’s Panda algorithm was intended to target quality content. Panda was first rolled out in February of 2011 but it was probably Panda 4.1 (rolled out in September of 2014) that had the biggest impact on bloggers.

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Stacey MacNaught / @Twitter
~Stacey works as Search Director for Tecmark, an awesome Digital Marketing Agency with offices in Manchester and London.

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Stephanie Chang / @Twitter
~ Stephanie is SEO at @etsy. Former Senior Consultant at @distilled NYC. Former science teacher. She is passionate about teaching & learning.

By the time an SEO consultant is brought into the Sales process, we’ve already identified the prospect as being a project we want to close. As a result, a SEO consultant is brought in to analyze the prospective’s client site and identify opportunities (both short-term and long-term) as elements that we should focus on during our engagement together.

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Stephanie Woods / @Twitter
~ Stephanie is a SEO specialist. She works at a large strategical web and marketing agency in Vancouver. Stephanie is providing top level SEO consulting for top Fortune 100 and 500 clients.

Covering the basics for site optimization doesn't need to be overly complicated, but it does require educating yourself on how to do it. If all of this seems like a lot to deal with, don't worry. There are plenty of online marketers around who are more than willing to help you with your site!

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Tamar Weinberg / @Twitter
~ Tamar Weinberg is a professional hustler who is always working on some kind of cool projects behind the scenes

 Local search engine optimization is pretty significant, and small businesses need to heed to the importance of local SEO to grow their footprint and to make sure that patrons are actually visiting their establishment.

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Tori Cushing / @Twitter
~ Tori has been in Inbound Marketing for five years. She has worked for agencies, in house and now for Moz.

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Tracy Wood / @Twitter

Search Engine Optimization, or SEO to impress your “techie” friends, is the process of tweaking your Web site to make it more popular in search engine queries.The goal of most Web sites is high volume of quality traffic.

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Vanessa Fox / @Twitter

~ Vanessa is the author of  Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy (Wiley, 2nd edition, April 2012), which has been called the “first must-read-to-survive business book of the twenty-first century”.

Mobile issues that prevent an ideal user experience may hinder the site’s ability to rank well to mobile searchers, but won’t impact the site’s ability to rank well to desktop searchers.

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Victoria Edwards / @Twitter
~ Victoria has been working in online marketing for the past eight years, with specific focus in Search Engine Optimization (SEO), Social Media and Content Marketing.

Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

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Zoe Soto / @Twitter

~ Zoe is SEO Analyst @Glassdoor. Computer Systems Engineer. Bilingual.

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So there you have it. The top 100 women in SEO who have influenced the search engine game. As you can see, some of these bloggers are among the top authority figures in SEO today, while others have decided to pursue different interests. We are grateful to all of them and this post was created to acknowledge their role in helping to make SEO what it is today!

If you have learned something new today, then give this post a share!

Thank you!


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